Likert Do-It-Yourself Research Surveys

Get great data using SurveyMonkey for DIY research.

Create a Survey Today

We make it easy to roll up your sleeves and create DIY research surveys online.

To get actionable and reliable data, we help you with methodologically-sound question types and expert-certified survey templates. Then we give you loads of ways to send surveys and track responses as well as cutting-edge tools for analysing results.

Getting started on your next research project is quick, easy and FREE.

How to deliver your research surveys

Online. Create your online survey in minutes, generating a link that you can send in an emailvia SurveyMonkey or post on your website.
On Mobile Devices. With surveys optimised for use on mobile devices, including iPhones, iPads, Kindle Nook readers and Android devices, SurveyMonkey makes it easy for you to go mobile when you do your research.
On Social Media Platforms. Interested in conducting research with groups on social or professional networks? Post your survey link on a Facebook page or tweet it to recipients.

DIY research best practices

We’ve helped millions of people get their research done. If you need a little more help, check out our guides on how to create and conduct surveys. Here are some ideas about how to encourage respondents to complete your surveys.

1. Introduce your objective. Provide context with a brief sentence. Tell survey takers why you’re asking these questions and how their feedback will help. For example, say “Your feedback will help us understand which services are most important to you.”

2. Use human language. Be as clear with language as possible, to ensure that your respondents understand your questions.

3. Use simple question types. For example, use Likert or multiple choice questions instead of larger, hard-to-scale matrix question types.

Why use online surveys for research?

Surveys can be a great research tool – but your data is only as good as the science behind the survey. SurveyMonkey offers an extensive collection of templates and survey types that you can use as the basis of your research surveys. And all of our survey template questions, including each certified question in our Question Bank, are written by professional survey methodologists. Check out these and other survey templates for your research projects. (Please note that some of these surveys are currently only available in English.)

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Demographics research

Use a series of surveys, including long and short demographics surveys, to understand the background of your research respondents. Use templates such as Education Demographics, Military Service and Government Support for more detailed demographic data.

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Market Research

What’s the appetite for the new product or service you’re introducing? Use our Market Research survey to explore respondents’ opinions, their preference for your offerings over the competition’s and their willingness to recommend.

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User experience research and design

As part of your research, explore the quality of targeted users’ experiences on websites. Survey visitors to find out how they respond to a site and whether they were able to find the information they needed. Poll target audiences to determine individuals’ use of smartphones and applications to plan your mobile strategy. Use survey feedback to design engaging user experiences online and on mobile devices.

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Research for non-profits

A cost-effective way to gather insights, online surveys and questionnaires can help non-profit organisations identify donors’ reasons for contributing and help you plan activities that will drive engagement and investment.

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Academic Research

Deliver surveys as a research tool to test your classroom or lecture hall theories. Use surveys for pilots and pretests, longitudinal studies and field training and testing.

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Health and human services research

Explore patient demographics, behaviours, access to healthcare, gender health issues and community outreach programmes. Use healthcare, medical research and health and nutrition surveys to explore ways to improve patient and community wellness and healthcare services.

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Research in child development and education

Use surveys from SurveyMonkey’s collection of Education, School and Academic Online survey templates for research projects on family and school relationships, educational outcomes, school climate, online learning programmes and student satisfaction. Leverage templates such as the Harvard Graduate School of Education Pre K-12 Parent survey for parents’ detailed feedback on their children’s education experience.

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Customer Satisfaction Survey Template

Do you want to know what your customers are saying about you? Customer satisfaction surveys can help you find out what people think of your company, obtain feedback about customer service, and more.

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Employee Engagement Survey Template

When you listen to your employees, you can make decisions that build a happier workplace. Find out how employees really feel about their jobs. Obtain the feedback you need to keep them happy.

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Event Planning Survey Template

Organising an event is by no means easy. Who’s coming? What’s their schedule like? Event surveys can give you a clearer picture. When you’ve finished, receive post-event feedback so that you can improve for next time.

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3 quick tips to improve survey response rates

Here are some ideas to ensure that respondents will answer your surveys.

1. Be quick

If your survey is short and sweet, there's a greater chance that more respondents will complete it.

2. Offer incentives

Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.

3. Buy a targeted audience

With SurveyMonkey Audience, you can purchase access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.

Why do 25+ million people use SurveyMonkey?

Free

Send an unlimited amount of surveys and polls with our FREE plan

Easy to Use

Create and monitor your survey directly over the Internet - we've made it easy to get started, learn and use.

Intuitive Design

There's no need to be a programmer or an engineer - if you can check email or use Facebook, then you can use SurveyMonkey.

Real Time Results

You can view your data as it comes in, keeping it to yourself or allowing others to see it.

Trustworthy & Experienced

SurveyMonkey has helped over 20 million satisfied customers gather information online.

Expands with Your Needs

SurveyMonkey PRO plans enhance your ability to gather & interpret information with advanced analytics and more.