Survey Questions

Get it right from the start. Choose the right type of survey questions.

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When you’re looking for insights, it’s important that you start off on the right foot. How you obtain information and the survey question type you ask both play a major role in creating a successful survey. Before you start creating survey questions, ask yourself how you intend to use the answers from your survey. Knowing the goals of your survey and the information you’d like to collect will guide which survey question type to choose.

Popular Survey Types

Below are some of the most commonly used survey question types and how they can be used to create a great survey. To see what each type of survey question might look like, visit the sample survey questions page.

Multiple Choice Questions

This question type allows the survey taker to select one or more options from a list of answers that you define. You should use multiple choice questions when you have a fixed number of options.

Rating Scales

With rating scale questions, the survey taker selects a single rating for your question along an equally spaced continuum of possible choices. Customer satisfaction survey questions often use a Likert scale to measure customer opinion or attitudes.

Comment/Essay Box Question

Open-ended survey questions require respondents to type their answer into a comment box, and they do not provide specific pre-set answer options. Responses are then viewed individually or by sophisticated text analysis tools, such as SurveyMonkey’s Open-Ended Question Analysis tool.

Demographic Questions

To gather information about a respondent’s background or income level, for example, demographic survey questions would serve you well.

Once you get the hang of it, you’ll quickly get to know which survey question and answer type to use and why – and the technical names will no longer elude you. In the meantime, survey creation tools from SurveyMonkey can help you choose the right survey questions.

Take the Guesswork Out of Survey Questions

Most of us are better at interpreting results than building the perfect survey. It’s a good thing that creating a survey with SurveyMonkey is fast and easy. Start by using one of our hundreds of free, professionally designed survey templates built by expert survey methodologists. Or create a survey from scratch with the help of our expert-built tool, Question Bank. Either way, you’ll certainly have a survey or a set of questions that our survey methodologists say will leave you with unbiased results. And that’s a promise!

3 quick tips to improve survey response rates

Here are some ideas to ensure that respondents will answer your surveys.

1. Be quick

If your survey is short and sweet, there's a greater chance that more respondents will complete it.

2. Offer incentives

Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.

3. Buy a targeted audience

With SurveyMonkey Audience, you can purchase access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.

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