Learn how to fuel explosive brand growth
Use feedback to understand what resonates with your target market and inform brand strategy.
Are you a brand leader creating strategy within an ever-changing landscape filled with fierce competition? It’s never been more important for brand marketing leaders to have the data they need to make informed decisions that actually drive brand growth. The resources within this toolkit can help you uncover the answers you need to be a successful brand marketer.
How do we understand customers and the market, relative to our brand health?
- How can we go beyond clicks and conversion rates and dig into how customers feel about our brand?
- Can we keep a steady pulse on brand health metrics and what tools can help us do that?
- Does our brand stack up against the competition and can we avoid blindspots?
- How do we measure brand awareness and create benchmarks for our industry?
What do we need to inform our full funnel strategy and creative direction?
- How do we measure brand awareness and perception to inform our full funnel strategy and messaging?
- What’s the best way to quickly pressure-test ideas so we can prove to stakeholders why these ideas will work?
- What messages, creative and channels resonate most and drive purchase behaviour?
Survey templates brand marketing leaders can rely on
Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.
Market demographics
Understand who your target market is and how they think about you vs. competitors.
See templateBrand performance
Find out how much value your customers get from your brand and products.
See templateWhy choose SurveyMonkey?
SurveyMonkey is not only easy to use, but it’s also the world’s leading survey platform and powerful enough to help you measure what matters.
Features to help you accomplish goals
Your brand needs are constantly changing. Our features can help you pivot when you need to:
- An Audience panel for fast response collection, even from the most niche audiences
- Our AI-powered SurveyMonkey Genius will help you create high-quality surveys with confidence
- Easy-to-use analysis tools make surfacing and sharing insights with stakeholders a breeze
- Easy customisations to match the look and feel of your brand
Integrations that make work easier
Integrate your survey data with the apps you use every day.
Some of our most popular integrations for brand marketers include:
Support for when you need it
Get the support that your team needs to successfully launch feedback programmes with ease. Here’s how SurveyMonkey can help:
- We have an amazing support team filled with product experts who help you leverage the right features to get the results you’re looking for
- Support the way you want it - with phone, email and live chat options for getting in touch
- Tutorials and video demos available within our robust Help Centre for those who want to explore on their own
Brand marketers are among SurveyMonkey users from these world-class brands
Advice from brand marketing leaders
Here are some common mistakes and best practices for how to avoid them.
Common mistakes
Looking for ways to better understand how your brand is performing? Here are some things to avoid:
Biased questions and survey targeting
Try not to ask leading questions. You want to make sure you’re collecting unbiased insight into how people really think. Similarly, don’t just rely on loyal customers for feedback. Go broader and reach a representative sample of your target audience.
Only tracking your brand
Tracking brand health is important, but you should also keep a pulse on your industry in terms of how your brand stacks up against competitors.
One-and-done feedback
Don’t think of surveys as just a one-off thing. Collect continuous feedback on your brand, competitors and target audience so you can measure progress and stay ahead of the competition.
Best practices
Not sure where to start? Check out these tips for building a world-class brand:
Measure and share brand performance with internal teams regularly
Share your knowledge with your broader team to combat assumptions and get better buy-in. By bringing visibility into what the market is saying, you can rally your partners for greater impact.
Recruit targeted participants to generate the needed insights
Not every user’s opinion is equally important. Survey the right audience based on specific business objectives to give you the most relevant insights.
Measure and track your brand data over time, then act on it
If your industry is rapidly changing, understanding longitudinal trends will keep your messaging and strategy stay competitive and relevant. But make sure you put your learnings into action through campaigns, messaging and more.
Resources that brand marketers find helpful
Success Stories
Wrike uses research to create fresh ideas and generate ultra-viral content.
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Learn more about our solutions and schedule a demo.
- Manage multiple users and gain visibility into all survey data collected across your organisation with admin controls and dashboards.
- Ensure that confidential data is protected with enhanced security, including encryption, SSO and features that help you remain compliant with HIPAA and GDPR.
- Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau and more.
Explore our toolkit directory
Access more toolkits for a variety of roles