How SurveyMonkey is Better than Google Forms

Create a Survey Today

As the world’s leading online survey platform, SurveyMonkey gives you the power to create any type of survey with ease.

From a simple poll to in-depth market research, we give you tools to create awesome surveys, but we also give you lots of ways to get responses and analyse your results to make informed, data-driven decisions.

Google Forms also lets you create surveys and get answers. Here’s a closer look at SurveyMonkey and Google Forms to see which one’s a better fit for you:

Survey features

SurveyMonkey: You can choose from 15 different question types, including multiple choice, text box, Net Promoter® Score and A/B comparisons. Don’t know which questions to ask? Save time and create more effective surveys by choosing from questions written by our survey experts. With a SELECT plan, you can also ask an unlimited amount of questions and collect an unlimited amount of responses to make sure you get all the data you need.

Google Forms: Choose from nine different question types, including text and multiple choice. There are user-created Google form templates available from different sources, but they aren’t expert-designed and certified.

Customer service

SurveyMonkey: Have an urgent question or issue? We offer email support for all customers. Our PLATINUM plan also offers first class support over the phone (in English only). For instant answers, our Help Center houses a comprehensive collection of articles and videos that explain how to use every SurveyMonkey feature. We also offer tips and guidance for creating effective surveys in Surveys 101.

Google Forms: Although there isn’t a help centre dedicated to strictly Google Forms, there is a basic Docs Editors Help Center that has information about creating and working with forms.

Getting responses

SurveyMonkey: You can send out your survey lots of different ways. Get a web link to cut and paste it into emails, social media posts or your website. Use our email collector to track who responds. Or add embedded or pop up collectors to any website. By upgrading, you can host surveys on, our white label domain.

Google Forms: You can share the link to your form anywhere on the web or email it out directly from Google Forms, but you can’t track who responds or include any additional data. You can also use html to embed your form into a website.

Analysis and reporting

SurveyMonkey: Get responses in real time, slice and dice your data to find insights and share your results with others for additional feedback. You can convert your data into custom charts and reports to show off your results. And with a SELECT plan, you can export your results into Excel (XLS), PDF, SPSS or presentation-ready PowerPoint (PPT) formats.

Google Forms: Your survey data is available in simple bar graphs, pie charts and text displays. Users can’t filter results, but data is automatically exported into a Google Spreadsheet.


SurveyMonkey: Our BASIC plan is free and offers most of the great powerful features mentioned above, including 13 questions types, email support and real-time results. We also offer four different pricing plans for more powerful features and customisation.

Google Forms: Google Forms is free to use.

You’re just a click away from getting started right now for free. You’ll get all the basics you need to create and send surveys – and all of our most powerful features will be at your fingertips if you need them.

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3 quick tips to improve survey response rates

Here are some ideas to ensure that respondents will answer your surveys.

1. Be quick

If your survey is short and sweet, there's a greater chance that more respondents will complete it.

2. Offer incentives

Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.

3. Buy a targeted audience

With SurveyMonkey Audience, you can purchase access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.

Here's why millions of people rely on SurveyMonkey

Unlimited surveys

Send as many surveys and quizzes as you want—even with free plans.

Fast answers

Easily create and send professional surveys. Get reliable results quickly.

Expert approved

Access pre-written questions and templates approved by our survey scientists.

Real-time results

Check results on the go from any device. Spot trends as data comes in.

Fresh ideas

Surveys give you more than just answers. Get feedback and new perspectives.

Actionable data

Extract and share insights from your data with your team.