Navigate to: Market knowledge | Product innovation | Brand & creative development
Market knowledge solutions
Consumer Segmentation
Understand the demographic and behavioural traits of your top buyer segments.
Usage & Attitudes
Learn about consumer preferences, habits and purchase behaviours.
Product innovation solutions
Product Concept Analysis
Test product ideas and compare against industry benchmarks.
Feature Importance (MaxDiff)
Understand which product features influence decisions and satisfaction.
Packaging Design Analysis
Get feedback from your target audience on packaging designs.
Price Sensitivity (Van Westendorp)
Find the optimal price point and range for your product or service.
Brand & creative development solutions
Ad Creative Analysis
Test your marketing and advertising campaigns before you launch.
Messaging & Claims Analysis
Get feedback on messages, taglines, product copy and more.
Brand Name Analysis
Test out different names for your brand, product or service.
Logo Design Analysis
Uncover the optimal logo design for your brand or products.
Video Creative Analysis
Find out how your videos resonate with your target audience.
Global panel
Reach your target audience
Collect quality responses from consumers or business professionals in minutes with our integrated Audience panel.
- 144M+ people
- 130+ countries
- 50+ profiled attributes
- Custom screening
Services
Market research services
Get help from our market research experts and dedicated account managers, with our flexible engagement model. Services include:
- Survey design
- Translations
- Custom reporting
- and more
Let’s get started.
We can help accelerate your market research. Talk with an expert to:
- Collect insights to guide better decisions
- Engage with our team of research experts
- Customise your research to meet project needs