Price is seemingly always considered when prospects evaluate your products. Its level of influence in the buying decision, however, can vary. Things like product quality, reliability, and customer service are also considered.
To find out how price-sensitive consumers in your market are and whether they feel that they’re over or underpaying for products in your category, use our 6-question price testing survey template. Once the responses come back, you’ll have a better idea on how to price and market your products.