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Market research survey templates

Obtain the information you need to make better decisions about your products and services

It’s never too late to obtain valuable information.

Before, during and after your product or service launch, market research is invaluable to gain the insights you need to create and improve what you offer. Whether you’re hoping to measure brand awareness, test a product/concept or understand your target market better, we have a variety of market research survey templates you can customise to your industry. Whatever your occupation, send out a market research survey and you’ll be on your way to developing a business that attracts and satisfies your target market.

How to use market research survey templates

Choose one of our ready-made templates or customise one of your own. It’s easy to do; you’ll be hitting the “send” button within minutes.

Product and service development

You have a great idea for a product or service, but is the world ready for it? Before you start doodling concept sketches on serviettes, conduct a marketing research survey to discover the designs and features your audience will love. Already launched? Use research questionnaires to get ready for version 2.0. Ask your participants questions such as, “If you are not likely to use our new product, why not?” or, “What would make you more likely to use our new service?” Our product testing survey template can help you get started.


Age, gender and income of your audience are all characteristics that contribute to the successful development and marketing of your product or service. When you understand your target market, you’re in a great position to better understand their needs and you’ll be able to make better business decisions. There are a variety of different demographic questions you can ask. To help you brainstorm, check out the questions from our U.S. demographics survey template.

Brand tracking

Your brand is constantly evolving. Find out how consumers perceive it over time to identify what influences it. You can also measure your brand against competitors to see where you stand in the market. We’ve got several survey templates you can use, including ones on brand loyalty and brand awareness.

Consumer behaviour

Keeping your pulse on your target market helps you understand and prioritise your organisation’s needs. Are attitudes shifting? Do behaviours seem to be changing? By finding the answer to these questions and taking action, you’ll be in a position to better attract and retain consumers over time.

Industry insights

Get detailed information about your target market’s industry and business with one of our marketing survey templates. Get answers to questions like, “When choosing skin care products, which of the following factors matter to you?” or, “Are you a first-time home buyer, or have you purchased a home before?” and you’ll have data you can put to work immediately to fine-tune your service and product offerings.

3 tips for better market research questionnaires

1. Survey outside of your customer base

Getting feedback from your current customers is valuable. But to identify new opportunities that ultimately grow your business, you’ll want to collect opinions from your entire target market.

2. Start general…

Start with a demographic survey of your customers. You may be aiming for a particular audience but find out you have a feature or product line that appeals to a different audience. Once you get to know your audience, you’ll know how to market (and how not to market) to them.

3. …Then get specific

Get consumer feedback on your particular line of work, products and services. Ask about competing products, alternative services or specific ways you can improve.

You don’t have to spend loads of money to get answers. You just need to take advantage of the smart, cost-effective tools. Not sure how to reach the right people? SurveyMonkey Audience gives you access to millions of respondents ready to provide the answers you need to make critical decisions. At SurveyMonkey, we’re always working to improve our technology to help you make your best decisions. By sending a survey to reach out to your target market, you can make sure your efforts are as effective as possible.

Samples of market research templates

Below is a list of our expert-certified survey templates broken down by three of our top use cases: concept testing, brand research and customer profiling. Bear in mind the fact that you can always customise the questions to better suit your needs.

Concept testing:

Product testing survey template

Is your product ready to go live? Before you make it available to the public, see how your target market feels about it with this 10-question survey. The feedback will help you identify the right improvements to make at the right time.
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Ad testing survey template

Take the guesswork out of your advertising efforts. This eight-question survey will help you understand how your target audience perceives your ad before you take it public.
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Name testing survey template

Coming up with the right name for your company or product can prove challenging. Hear what consumers have to say as you consider different options.
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Logo testing survey template

Before you take a logo to market, you’ll want to see how it resonates with your target audience. Use this template for testing any and every option.
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Messaging/claims testing survey template

Know how consumers will react to your messaging in advance These questions can help you evaluate and verify your claims’ value propositions.
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Package testing survey template

Finding the right packaging for your products is more complicated than you might think. You’ll want to consider its visual appeal, uniqueness and quality. Use this template to evaluate your products’ packaging.
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Price testing survey template

Find out if consumers in your target market are price sensitive with this six-question survey. You’ll also learn whether or not they’re satisfied with the value of products in your category.
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Brand research:

Brand awareness survey template

Find out about your brand’s level of awareness with this 10-question survey. You’ll learn how people discover your brand as well as perceive it.
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Brand conversion survey template

See how consumers evaluate your brand compared to others in your market. Our template will also help you learn what drives people towards a particular brand.
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Brand personality survey template

How does your brand make people feel? And how do people distinguish your brand from competitors? Get some answers using this template.
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Brand performance survey template

Design, quality and price are key purchasing drivers for consumers. Find out which of these factors are more important for your target market.
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Customer profiling:

Typical customer analysis survey template

Use this quick, five-question survey to learn more about your customers; including the types of consumers they target, the competitive nature of their market and their level of repeat business.
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Typical customer demographics survey template

Understanding who your customers are requires a holistic approach. You’ll need to consider their age, gender and level of education, among other things. This 10-question survey will help you learn more about your customers.
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Employment survey template

Are your respondents employed? And if they are, what’s their current occupation? Use this survey template to answer both of these questions.
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Firmographics survey template

Get to know the types of companies your respondents work at as well as their specific roles in them using this 10-question survey.
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Target market analysis survey template

Get to know your client’s target market using this 10-question survey. It includes questions about the types of customers they’re after, the level of market competitiveness and the possibility of repeat business.
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Target market demographics survey template

Pinpoint the characteristics of your target market using this survey. You’ll find out about their age, gender and where they live, among other things.
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Shopper insights survey template

Learn how consumers find out about a business in your category and go about making a purchasing decision with this nine-question survey.
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Consumer behaviour survey template

Learn about consumers’ awareness, consideration and purchasing stages with this comprehensive 17-question survey template.
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Path to purchase survey template

Find out your target market’s awareness of different brands, which they prefer and what ultimately influences their purchasing decisions.
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