Market Research Survey Templates

Obtain the information you need to make better decisions about your products and services

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It’s never too late to obtain valuable information.

Before, during and after your product or service launch, market research is invaluable to gain the insights you need to create and improve what you offer to your customers. From hair salons to estate agents to dermatologists, we have specific questionnaire templates that you can send out within minutes. We also have a variety of general market survey samples that you can tailor to your industry. Whatever your occupation, send out a marketing poll and you’ll be on your way to developing a business that satisfies and delights your customers and clientele.

How to Use Market Research Template Examples

Choose one of our ready-made templates or customise one of your own. It’s easy to do; you’ll be hitting the “send” button within minutes.

Customer satisfaction

How satisfied are your customers? What could you being doing better? Find out with a market feedback survey that is designed to learn about consumers’ experiences. Questions such as “What do you like most about our new product?” and “How likely are you to recommend your estate agent to others?” will help you determine gaps in your products and services.

Product and service development

You have a great idea for a product or service, but is the world ready for it? Before you start doodling concept sketches on napkins, conduct a marketing research survey to discover the designs and features your audience will love. Already launched? Use research questionnaires to get ready for version 2.0. Ask your participants questions such as “If you are not likely to use our new product, why not?” or “What would make you more likely to use our new service?” and you’ll be on your way to delighting your customers.


The age, gender and income of your audience are all characteristics that contribute to the successful development and marketing of your product or service. When you know who your customers are, you’re in a great position to better understand their needs and you’ll be able to make better business decisions. Ask general questions such as “Which of the following categories best describes your typical customer’s employment status?” or “How old is your typical customer?” and gain valuable demographic information.

Industry-specific surveys

Obtain detailed information about your industry or business with one of our marketing survey templates. Get answers to questions such as “When choosing skin care products, which of the following factors matter to you?” or “Are you a first-time home buyer or have you purchased a home before?” and you’ll have data that you can put to work immediately to fine-tune your service and product offerings.

3 Tips for Better Market Research Questionnaires

1. Survey outside of your customer base

Obtaining consumer satisfaction feedback from your current customers is valuable. But in order to expand your audience, you’ll want opinions from those outside of your customer base. Try finding different people to poll, and you may find a new target market you hadn’t considered.

2. Start general…

Start with a demographic survey of your customers. You may be aiming for a particular audience, but find out you have a feature or product line that appeals to a different audience. Once you get to know your audience, you’ll know how to market (and how not to market) to them.

3. …Then get specific

Obtain customer feedback on your particular line of work, products and services. Ask about competing products, alternate services or specific ways you can improve.

You don’t have to spend loads of money to get answers. You just need to take advantage of the smart, cost-effective tools. At SurveyMonkey we’re always working to improve our technology to help you make your best decisions. By sending a survey to reach out to your target market, you can make sure your efforts are as effective as possible.

Market Research Survey Samples


Typical Customer Analysis Survey Template

Use this quick, 6-question survey provides general questions about your customers, including types of consumers, competitors, and repeat business.

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Employment Survey Template

This is a quick, 2-question survey about employment status and occupation.

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Firmographics Survey Template

Company history, number of employees, and locations are explored in this 10-question company survey template.

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Language Proficiency Survey Template

This 2-question survey template explores proficiency in reading, writing, and speaking multiple languages.

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Target Market Analysis Survey Template

Focus on your target market with questions about customer types, competition, and repeat business in this 10-question survey template.

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Hair Care Products Survey Template

This 8-question survey template focuses on the hair care industry and includes questions about hair products, styling tools and money spent on hair care.

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Online Product Feedback Survey Template

Survey your customers about products and services. This is a 10-question general product survey template that can be customised to suit your industry and business.

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Customer Satisfaction Surveys

Do you want to know what your customers are saying about you? Customer satisfaction surveys can help you find out what people think of your company, obtain feedback about customer service, and more.

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Employee Surveys

When you listen to your employees, you can make decisions that make for a happier workplace. Do you want to measure performance? Do you want to engage or motivate your employees? Then employee surveys can help.

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Event Surveys

Organising an event is by no means easy. Who’s coming? What’s their schedule like? Event surveys can give you a clearer picture. When you’ve finished, receive post-event feedback so that you can improve for next time.

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3 quick tips to improve survey response rates

Here are some ideas to ensure that respondents will answer your surveys.

1. Be quick

If your survey is short and sweet, there's a greater chance that more respondents will complete it.

2. Offer incentives

Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.

3. Buy a targeted audience

With SurveyMonkey Audience, you can purchase access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.

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