Marketing Research Survey Templates

Obtain the information you need in order to make better decisions about your products and services.

Market Research Survey Templates Illustration

It’s never too late to obtain valuable information. Before, during and after your product or service launch, marketing research is invaluable for gaining the insights you need in order to create and improve what you offer to your customers. From hair salons to estate agents to dermatologists, we’ve got specific questionnaire templates that you can send out within minutes. We also have a variety of general market survey samples that you can tailor to your industry. Whatever your occupation, send out a marketing poll and you’ll be on your way to developing a business that satisfies and delights your customers and clientele.

How to Use Market Research Template Examples

Choose one of our ready-made templates or customise one of your own. It’s easy to do; you’ll be hitting the “send” button within minutes.

  • Customer satisfaction. How satisfied are your customers? What could you being doing better? Find out by using a market feedback survey that is designed to learn about consumers’ experiences. Questions such as “What do you like most about our new product?” and “How likely are you to recommend your estate agent to others?” will help you determine gaps in your products and services.
  • Product and service development. You have a great idea for a product or service, but is the world ready for it? Before you start doodling concept sketches on napkins, conduct a marketing research survey in order to discover the designs and features your audience will love. Already launched? Then use research questionnaires to get ready for version 2.0. Ask your participants questions such as “If you are not likely to use our new product, why not?” or “What would make you more likely to use our new service?” and you’ll be on your way to delighting your customers.
  • Demographics. The age, gender and income of your audience are all characteristics that contribute to the successful development and marketing of your product or service. When you know who your customers are, you’re in a great position to better understand their needs and you’ll be able to make better business decisions. Ask general questions such as “Which of the following categories best describes your typical customer’s employment status?” or “How old is your typical customer?” and gain valuable demographic information.
  • Industry-specific surveys. Obtain detailed information about your industry or business with one of our marketing survey templates. Get answers to questions such as “When choosing skin care products, which of the following factors matter to you?” or “Are you a first-time home buyer or have you purchased a home before?”, and you’ll have data that you can put to work immediately to fine-tune your service and product offerings.

Market Survey Samples

3 Tips for Better Market Research Questionnaires

  1. Survey outside of your customers. Getting consumer satisfaction feedback from your current customers is valuable. But in order to expand your audience, you’ll want opinions from those outside of your customer base. Try finding different people to poll and you may find a new target market you hadn’t considered.
  2. Start general… Start with a demographic survey of your customers. You may be aiming for a particular audience, but find out you have a feature or product line that appeals to a different audience. Once you get to know your audience, you’ll know how (and how not) to market to them.
  3. …Then get specific. Obtain customer feedback about your particular line of work, products and services. Ask about competing products, alternative services or specific ways in which you can improve.

You don’t have to spend loads of money to obtain answers. You just need to take advantage of the smart, cost-effective tools. Are you unsure how to reach the right people? SurveyMonkey Audience gives you access to millions of respondents who are ready to provide the answers you need in order to make critical decisions. At SurveyMonkey we’re always working to improve our technology to help you make your best decisions. By sending a survey to reach out to your target market, you can ensure that your efforts are as effective as possible.

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