Academic surveys

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Add depth to your academic research with better data

Sound survey data makes your research conclusions stronger and more compelling, providing direct evidence to support or refute your claims. By using research questionnaires, academics can test hypotheses about attitudes and behaviours in a range of domains: business, politics, health, or any other programme of research.

How to use surveys for academic research

Effective data collection

Sending surveys online makes it easy to reach more respondents, and eliminates the hassle of entering data from a pencil and paper survey, saving you both time and money. And with a paid SurveyMonkey plan, your data can be downloaded directly to Excel or SPSS.

Longitudinal studies

For longitudinal research, repeated survey measures can help you establish a baseline and track changes over time. Want to research the long-term impact of public health awareness programmes, economic policy, energy practices, and more on specific groups of people? Use surveys to obtain baseline data and regular updates over time.

Statistical significance and more

With some of our paid plans, we also offer tools that calculate statistical significance for your survey results, using a standard 95% confidence level. This makes it easy to see segment one group’s answers from another group’s answers to see if the results are reliably different, which helps you with your data analysis. We also offer several data export tools, so you can look at your results in Excel, SPSS, and other formats.

Ideas for using academic research surveys

Surveys are a great tool for reaching a wider audience. Here are some ways surveys can help you affordably reach more people whose ideas and opinions you want.

Child development and education studies

Use surveys to develop a deeper understanding of different stages in child development, family and school relationships, educational outcomes, the learning environment, student satisfaction, and more. Learn more.

Psychology and Political Science

Correlate attitudes and approaches of specific population groups with perspectives on a range of experiences and issues from social networking to media consumption, political views to social identity, and more.

Demographic data

Use SurveyMonkey Audience for help in reaching the target audiences for your research, and build relevant, real-world data into your research proposals or business plans.

Doctoral research

Conducting original primary research is a core component of your PhD. Using surveys will add credence and credibility to your dissertation.

3 tips for academic research surveys

When surveying staff, students, parents, or your administration, keep the following survey guidelines in mind to ensure you collect reliable, actionable data.

1. Keep surveys short and engaging

Plan out the goal of your survey before you start creating it. Be mindful of survey takers’ time and write clear questions. Generally, your survey should take no more than 10 minutes to complete.

2. Pre-test your survey

Before launching a larger project, it’s a good idea to send a shorter survey with more open-ended questions to obtain rich qualitative data. It can help you resolve any inconsistencies or unexpected interpretations of questions before launching your project to your entire audience.

3. Test to find your target population

What’s the best way to reach the people you want to survey? Via mail or email? Are they regular Internet users? Do they use smartphones? Are they on social networks? With this information, you can obtain your sample quicker, cheaper, and easier.

Academic research survey types

Here are some ways in which you can use surveys to support specific areas of study and academic research.


Health Sector Research

Explore patient demographics, behaviours, access to healthcare, community outreach programmes, and more. SurveyMonkey has an extensive selection of healthcare survey questions for you to drag and drop into your survey.

Preview Template


Lifestyle and Wellbeing Studies

Use surveys to gather information from research subjects about lifestyle habits and overall wellbeing.

Preview Template

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3 quick tips to improve survey response rates

Here are some ideas to ensure that respondents will answer your surveys.

1. Be quick

If your survey is short and sweet, there's a greater chance that more respondents will complete it.

2. Offer incentives

Little incentives like small discount or an entry into a drawing can help ensure respondents complete your survey.

3. Buy a targeted audience

With SurveyMonkey Audience, you can purchase access to an audience who meets specific demographic criteria for your survey. It's a great way to get targeted responses from a specific group.

Here's why millions of people rely on SurveyMonkey

Unlimited surveys

Send as many surveys and quizzes as you want—even with free plans.

Fast answers

Easily create and send professional surveys. Get reliable results quickly.

Expert approved

Access pre-written questions and templates approved by our survey scientists.

Real-time results

Check results on the go from any device. Spot trends as data comes in.

Fresh ideas

Surveys give you more than just answers. Get feedback and new perspectives.

Actionable data

Extract and share insights from your data with your team.