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Identify actionable insights in your user research

Get tools to create better products and experiences that address user needs and pain points.

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User researchers live in a world of creating hypotheses, testing ideas and championing their users. User researchers are tasked with two business-critical jobs: leveraging research that brings visibility to users’ needs and areas of friction; and guiding product and business decisions based on those user insights. Use this User Researcher Toolkit to bring more value to your users and your business and get all your burning questions answered.

How do we address user needs and exceed their expectations?

  • What is causing friction for our users?
  • Which user pain points should we prioritise?
  • What is the optimal product experience?
  • Are these insights representative of our target users?
  • How is our user experience compared to competitors?

How can we empower internal decision makers with user research?

  • What do our internal teams know about our user base?
  • How might we generate the right insights to address business challenges?
  • Can we minimise internal biases and assumptions by leveraging actual user feedback?
  • What are the best ways to effectively communicate user insights?

Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.

Customer satisfaction

Gauge customer satisfaction to identify user experience gaps.

See template

New product testing

Evaluate product-market fit against desired target users.

See template

Competitor research

Identify competitive advantages to improve user experience.

See template

Website feedback

Get quantitative and qualitative feedback on your website.

See template

Net PromoterⓇ Score (NPS)

Identify the percentage of customers who would promote you.

See template

Customer experience (CX)

Track your performance across key customer touchpoints.

See template

Why choose SurveyMonkey?

SurveyMonkey is not only easy to use, but it’s also the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

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User needs are constantly changing. Our features can help you pivot when you need to.

Integrations that make work easier

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Integrate your survey data with the apps you use every day

Or, find new ways to reach your customers, employees and peers.

Our most popular integrations are:

  • Capture in-the-moment feedback during user interviews straight from Zoom
  • Share research learnings seamlessly inside Microsoft Teams
  • Recruit candidates or send surveys easily via Mailchimp & Constant Contact
  • Provide centralised and updated access to feedback data with Google Drive

Support for when you need it

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Get the support that your team needs to launch feedback programmes with ease

  • We have an amazing support team filled with product experts that help you leverage the right features to get the results you’re looking for
  • Support the way you want it with phone, email and live chat options for getting in touch
  • Tutorials and video demos available within our robust Help Centre for those who want to explore on their own

Leaders in user research are among SurveyMonkey users from these world-class brands


Advice from others working in user research

Here are some common mistakes and best practices for how to avoid them.

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Common mistakes

Looking for ways to improve your research initiative? Here are some things you can avoid:

Cherry-picking your findings

Confirming only known or familiar insights while ignoring new or unintuitive learnings will lead to biased insights and decisions.

Extrapolating insights from a small panel

Get directional learnings and common themes from a small panel, but avoid assuming they can represent all your target users.

Using jargon or language that could be misinterpreted

Instead, aim for clarity and choose clearly defined and well-understood terms so that you get unbiased responses.

Green tick in circle

Best practices

Want to know what user research experts suggest? Check out these tips:

Communicate learnings broadly and effectively

Combat internal assumptions or biases by sharing your user research consistently across your organisation.

Recruit targeted participants to generate the needed insights

Not every user’s opinion is equally important. Survey the right audience based on specific business objectives to answer key questions.

Measure and track data over time

A snapshot is good, but understanding longitudinal trends in user behaviour will make your product competitive and relevant.

Resources that user research professionals find helpful

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Ultimate Guides

Run UX surveys with the best survey methodologies and designs.

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Success Stories

Audi strengthens its user-centric mindset with SurveyMonkey.

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Find out which trends are affecting your customers or your team.

Choose from our most popular plans

Get an individual plan with features that you need, or create a team instead!

Need an enterprise-grade survey solution?

Momentive, the maker of SurveyMonkey, empowers organisations to gain insights from customers, employees and the market.

Contact us today

Learn more about Momentive Solutions and schedule a demo.

  • Spend your time acting on data instead of analysing it. Powerful data analysis tools help you easily identify where opportunities exist before they become problems.
  • Ensure that confidential data is protected with enhanced security including encryption, SSO and features that help you remain compliant with HIPAA and GDPR.
  • Drive insights-based actions effortlessly by embedding feedback data into popular business apps to turn user insights into actions.

NPS®, Net Promoter® & Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.