Create a winning go-to-market strategy
See how product marketers use customer and market insights to develop buyer personas, create strong messaging and succeed in their industry.
Product marketers have a tough job. They need to combine market and customer knowledge to influence the product roadmap, create go-to-market strategies, and enable marketing, sales and customer success teams to be successful. The resources within this Product Marketing Toolkit will help you answer your burning questions.
How do I ensure my product’s success in the market?
- How do I know when we’ve achieved product-market fit?
- What are the key differentiators of my product vs. the competition?
- Will my messaging resonate with our target buyers?
- How do I source compelling proof points that demonstrate value?
How do I enable my teammates to sell and market my product effectively?
- What is the ideal customer profile we should be targeting?
- What are our buyers’ top challenges and how do we solve them?
- Is my sales team confident about speaking to product value?
- Why do we win or lose when we’re up against our top competitors?
Survey templates product marketers can rely on to get those answers
Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.
Messaging analysis
Learn which messages or headlines will resonate most with your ideal customers.
See solutionBrand name analysis
Test product and feature names with your target buyers in under an hour.
See solutionCustomer satisfaction
Effectively gauge customer satisfaction to build a stronger business strategy.
See templateWhy choose SurveyMonkey?
SurveyMonkey is not only easy to use, but it’s also the world’s leading survey platform and powerful enough to help you measure what matters.
Features to help you accomplish goals
Your business is constantly changing. Our features can help you pivot when you need to:
- Our AI-powered SurveyMonkey Genius will help you create high-quality surveys with confidence
- Integrations with business tools such as Salesforce, Marketo and Hubspot make it easy to reach people at the right time
- Use our analysis tools to visualise and identify insights effortlessly
- Synthesise key insights from text responses with Sentiment Analysis
Reach a global audience
Go beyond surveying customers to accessing a representative sample of your buyers.
Target exactly who you need to reach and get results in minutes with SurveyMonkey Audience.
- Global reach - access 175M+ people in 130+ countries with 60 languages
- Granular targeting - use our 200+ profiled targeting criteria or write your own custom screening questions
- Quality data - bot and fraud detection ensure that you receive data you can trust
Support for when you need it
Get the support that your team needs to launch feedback programmes with ease
Here’s how SurveyMonkey can help:
- We have an amazing support team filled with product experts that help you leverage the right features to get the results you’re looking for
- Support the way you want it with phone, email and live chat options for getting in touch
- Tutorials and video demos, available within our robust Help Centre for those who want to explore on their own
Product marketing teams are among SurveyMonkey users from world-class brands
Advice from product marketing leaders
Here are some common mistakes and best practices for how to avoid them.
Common mistakes
Looking for ways to better understand your buyers? Here are some things to avoid:
Being biased
Try not to ask leading questions. You want to make sure you’re collecting unbiased insight into how people really think. Similarly, don’t just rely on loyal customers for feedback. Go broader and reach a representative sample of your target buyer.
Using jargon or language that could be misinterpreted
Instead, aim for clarity and choose clearly defined and well-understood terms so that you get unbiased responses.
One-and-done feedback
Don’t think of surveys as just a one-off thing. Collect continuous feedback so you can measure progress and stay ahead of any changes in the market.
Best practices
Want to know what product marketing experts suggest? Check out these tips:
Communicate learnings broadly and frequently
Combat internal assumptions or biases by sharing your knowledge consistently across your organisation. By bringing visibility into what prospects are saying, you can rally your partners for greater impact.
Recruit targeted participants to generate the needed insights
Bring visibility to the challenges your customers are facing by sharing. Not every user’s opinion is equally important. Survey the right audience based on specific business objectives to give you the most relevant insights.
Measure and track data over time
If your industry is rapidly changing, understanding longitudinal trends in buyer behaviour will keep your messaging competitive and relevant.
Resources that product marketing professionals find helpful
Choose a plan that works for you
Get an individual plan with features that you need, or create a team instead!
Contact us today
Learn more about our solutions and schedule a demo.
- Manage multiple users and gain visibility into all survey data collected across your organisation with admin controls and dashboards.
- Ensure that confidential data is protected with enhanced security, including encryption, SSO and features that help you remain compliant with HIPAA and GDPR.
- Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau and more.
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