Women In Business Travel 2016 |
Welcome to the Women in Business Travel Survey 2016
In the US, according to market analysts Skift, women influence 85% of purchasing, account for 58% of online sales and control 60% of that country’s wealth. 47% of women who travel, travel on business and 80% of travel spend is managed by women.
Women are now the fastest growing segment of business travellers. Duty of Care legislation has demanded that employers take a more personal approach to business travel, and travel suppliers have reacted similarly.
The Cornell School of Hospitality’s report Creating Value for Women Travellers concluded that hotels catering for this market see a positive impact on their bottom line. In 2013 Hyatt Hotels launched the Hyatt for Her programme whilst, two years later, when Virgin Hotels opened in Chicago, Richard Branson commented - “I don’t think any hotel caters to the female traveller. It will give Virgin an edge to make sure we look after them."
To help savvy travel brands capitalize on the opportunity this demographic represents, they must focus on the needs of female business travellers in the key areas of security, assistance & information, dedicated services and social amenities.
That's why Maiden Voyage has partnered with five leading travel brands - Avis, CTI, International SOS, Priority Pass and Virgin Trains, supported by The Business Travel Magazine (TBTM) and Travel Intelligence Network (TIN), to create a study to determine how well the business travel sector is meeting the needs of the female business traveller.
Maiden Voyage helps corporates to meet their Duty of Care obligations whilst keeping female travellers secure, engaged and valued. We do this by working with safety organisations, transport and emergency services to provide members with travel safety tips and advice and the in-house delivery of female business traveller safety training.
The Women in Business Travel Survey 2016 will form part of a campaign targeting travel managers, travel security managers and HR heads. The results will be published in a special report being written by TIN, distributed to all 18,000 TBTM subscribers and launched at The Business Travel Conference in July 2016.
Please take a few minutes to complete the survey. As well as helping the business travel industry to understand the particular needs of female travellers, you may also, if you wish - enter a free draw to win one of the following prizes.
* A pair of First Class return train tickets which can be used for a journey with Virgin Trains along the east coast.
* A free weekend car hire voucher from Avis
* Standard Plus membership from Priority Pass giving you access to airport lounges around the world.
* Royal Afternoon tea for two at Red Carnation's Rubens at the Palace hotel, London
* Standard Plus membership from Priority Pass giving you access to airport lounges around the world.
* Royal Afternoon tea for two at Red Carnation's Rubens at the Palace hotel, London
Simply enter your personal details at the end of this survey to enter the draw.
Thank you for your contribution to shaping the future of business travel for women.
Carolyn Pearson
CEO & Founder, maiden-voyage.com