Training Industry Survey Benchmark your business Question Title * 1. If you would like to be entered into the prize draw for the chance to win a Discovery Workshop session, please enter your email address below Question Title * 2. Describe the type of training that you offer Question Title * 3. How many course bookings do you take annually? 0 - 2,500 2,501 - 5,000 5,001 - 10,000 10,000 + Question Title * 4. Which type(s) of training delivery have you focused most on this year and how do you think this will change in 2016? 2015 2016 eLearning Main focus Some focus No focus eLearning 2015 menu Will become main focus Focus will increase Focus will remain the same Focus will decrease eLearning 2016 menu In-house Main focus Some focus No focus In-house 2015 menu Will become main focus Focus will increase Focus will remain the same Focus will decrease In-house 2016 menu Open Courses Main focus Some focus No focus Open Courses 2015 menu Will become main focus Focus will increase Focus will remain the same Focus will decrease Open Courses 2016 menu Blended Learning Main focus Some focus No focus Blended Learning 2015 menu Will become main focus Focus will increase Focus will remain the same Focus will decrease Blended Learning 2016 menu Other (please specify) Question Title * 5. Which type(s) of training service have you focused most on this year and how do you think this will change in 2016? 2015 2016 Short Courses Main focus Some focus No focus Short Courses 2015 menu Will become main focus Focus will increase Focus will remain the same Focus will decrease Short Courses 2016 menu Managed Service Main focus Some focus No focus Managed Service 2015 menu Will become main focus Focus will increase Focus will remain the same Focus will decrease Managed Service 2016 menu Apprenticeships Main focus Some focus No focus Apprenticeships 2015 menu Will become main focus Focus will increase Focus will remain the same Focus will decrease Apprenticeships 2016 menu Distance Learning Main focus Some focus No focus Distance Learning 2015 menu Will become main focus Focus will increase Focus will remain the same Focus will decrease Distance Learning 2016 menu Other (please specify) Question Title * 6. What were the key challenges for running a successful training business in 2015? Lack of employee resource Decreasing marketing budget Increasing competition Lack of business visibility Marketing courses Increasing costs Lack of automation Question Title * 7. What do you think will be the key challenges for running a successful training business in 2016? Lack of employee resource Decreasing marketing budget Increasing competition Lack of business visibility Marketing courses Increasing costs Lack of automation Question Title * 8. Do you currently offer online booking and payment? Yes No Moving towards introducing online booking Moving towards introducing online booking and payment Other (please specify) Question Title * 9. What is the most successful marketing tool for promoting your courses? E-campaigns Google Ads Reputation Referrals Social Media Events SEO Other (please specify) Question Title * 10. How do you collect feedback from your customers? A paper feedback form at the end of the course An email sent after the course On an online evaluation system We don't evaluate training Other (please specify) Question Title * 11. Which type(s) of system do you use to manage your training? CRM Online booking system A dedicated training management system Survey tool e.g. Survey Monkey Learning management system (LMS) Email marketing tool e.g. MailChimp Outlook / Google Planners To do / reminder system Online document store Spreadsheets Online payment provider e.g. Sage Pay Other (please specify) Question Title * 12. Does the system you currently use provide you with enough business intelligence to make informed decisions? Yes No N/A Question Title * 13. If not currently using an automated system, are you considering one for the future? Yes No I already use an automated system If not, why not? Question Title * 14. Do you expect turnover in 2015 to be greater than 2014? Yes No Question Title * 15. Looking ahead, do you expect turnover in 2016 to be greater than in 2015? Yes No Thank you for taking the time to complete the survey. Done