European Tech Marketing Outlook 2017 A look into 2017.... Question Title * 1. Please rate the following marketing objectives in order of importance for your 2017 European Campaigns: Very Important Important Slightly Important Not very Important Not at all Important Brand Awareness Brand Awareness Very Important Brand Awareness Important Brand Awareness Slightly Important Brand Awareness Not very Important Brand Awareness Not at all Important Lead Generation Lead Generation Very Important Lead Generation Important Lead Generation Slightly Important Lead Generation Not very Important Lead Generation Not at all Important Retaining Existing Customers Retaining Existing Customers Very Important Retaining Existing Customers Important Retaining Existing Customers Slightly Important Retaining Existing Customers Not very Important Retaining Existing Customers Not at all Important Selling More to Existing Customers Selling More to Existing Customers Very Important Selling More to Existing Customers Important Selling More to Existing Customers Slightly Important Selling More to Existing Customers Not very Important Selling More to Existing Customers Not at all Important Product or Service Launch Product or Service Launch Very Important Product or Service Launch Important Product or Service Launch Slightly Important Product or Service Launch Not very Important Product or Service Launch Not at all Important Market Research Market Research Very Important Market Research Important Market Research Slightly Important Market Research Not very Important Market Research Not at all Important Question Title * 2. How important were these marketing strategies to your European Marketing Campaigns this year? Very Important Important Slightly Important Not very Important Not at all Important Print Advertising Print Advertising Very Important Print Advertising Important Print Advertising Slightly Important Print Advertising Not very Important Print Advertising Not at all Important Online Advertising Online Advertising Very Important Online Advertising Important Online Advertising Slightly Important Online Advertising Not very Important Online Advertising Not at all Important List Rental List Rental Very Important List Rental Important List Rental Slightly Important List Rental Not very Important List Rental Not at all Important PR PR Very Important PR Important PR Slightly Important PR Not very Important PR Not at all Important Social Media Social Media Very Important Social Media Important Social Media Slightly Important Social Media Not very Important Social Media Not at all Important Events Events Very Important Events Important Events Slightly Important Events Not very Important Events Not at all Important Question Title * 3. How important will these marketing strategies be to your European Marketing Campaigns in 2017? Very Important Important Slightly Important Not very Important Not at all Important Print Advertising Print Advertising Very Important Print Advertising Important Print Advertising Slightly Important Print Advertising Not very Important Print Advertising Not at all Important Online Advertising Online Advertising Very Important Online Advertising Important Online Advertising Slightly Important Online Advertising Not very Important Online Advertising Not at all Important List Rental List Rental Very Important List Rental Important List Rental Slightly Important List Rental Not very Important List Rental Not at all Important PR PR Very Important PR Important PR Slightly Important PR Not very Important PR Not at all Important Social Media Social Media Very Important Social Media Important Social Media Slightly Important Social Media Not very Important Social Media Not at all Important Events Events Very Important Events Important Events Slightly Important Events Not very Important Events Not at all Important Question Title * 4. How important is Social Media to your European marketing campaigns? Very Important Important Slightly Important Not very Important Not at all Important Very Important Important Slightly Important Not very Important Not at all Important Question Title * 5. What Social Media channels will your company use in 2017? Facebook Twitter LinkedIn Instagram YouTube Google+ Other (please specify) Question Title * 6. Are your digital marketing tactics fixed at the start of the year, or do they change to take into account current trends? Yes No Next