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* 1. Do you subscribe to Sporting Rifle?

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* 2. If you don't subscribe, where do you buy the magazine and how often?

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* 3. How many hours per week do you spend reading/ researching/ watching content about shooting?

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* 4. What other sports/ pastimes do you enjoy?

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* 5. What is your profession?

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* 6. How old are you?

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* 7. Are you male or female?

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* 8. What is your disposable income?

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* 9. How many hours do you spend shooting each week?

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* 10. Do you shoot different disciplines?

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* 11. Which associations do you belong to?

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* 12. Which shows or events do you attend each year?

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* 13. Where do you look for up to date info about shooting? (Tick as many as apply)

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* 14. What major shooting related purchases do you plan to make in the next 12 months (e.g guns, clothing, etc. )?

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* 15. What social media site do you use the most?

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