Shropshire Hills & Ludlow Destination Partnership Business Survey 2017 Question Title * 1. What type of business are you involved with? Hotel/Inn B&B/ guest house Group/hostel accommodation Self-catering Caravan park/campsite Activity operator Visitor attraction Food & drink (serving) Food & Drink (production) Retail sales Other (please specify) Question Title * 2. Which area is your business located in? Bishop's Castle Bridgnorth Church Stretton Cleobury Mortimer Clun Craven Arms Ludlow Pontesbury/Minsterley Much Wenlock Other (please specify) Question Title * 3. How much do the following factors adversely affect your business at present? A lot Quite a lot Not much Not at all Not relevant Number of visitors/customers Number of visitors/customers A lot Number of visitors/customers Quite a lot Number of visitors/customers Not much Number of visitors/customers Not at all Number of visitors/customers Not relevant Level of available support Level of available support A lot Level of available support Quite a lot Level of available support Not much Level of available support Not at all Level of available support Not relevant Availability of financial capital Availability of financial capital A lot Availability of financial capital Quite a lot Availability of financial capital Not much Availability of financial capital Not at all Availability of financial capital Not relevant Availability of suitable staff Availability of suitable staff A lot Availability of suitable staff Quite a lot Availability of suitable staff Not much Availability of suitable staff Not at all Availability of suitable staff Not relevant Increasing operating costs Increasing operating costs A lot Increasing operating costs Quite a lot Increasing operating costs Not much Increasing operating costs Not at all Increasing operating costs Not relevant Planning decisions on new tourism development Planning decisions on new tourism development A lot Planning decisions on new tourism development Quite a lot Planning decisions on new tourism development Not much Planning decisions on new tourism development Not at all Planning decisions on new tourism development Not relevant Regulations on business Regulations on business A lot Regulations on business Quite a lot Regulations on business Not much Regulations on business Not at all Regulations on business Not relevant Other (please specify) Question Title * 4. Destination Management: Based on current performance and what you think is important, please rank the following factors as priorities for the Shropshire Hills & Ludlow Destination. Please rank 1=most important to 7 = least important. (Note: There is no single organisation responsible for all aspects of tourism in the area. When considering performance of the 'destination', we are talking about the sum of the area and all its tourism businesses, organisations and services). 1 2 3 4 5 6 7 Attracting visitors to the area in general 1 2 3 4 5 6 7 Attracting visitors at less busy times of the year 1 2 3 4 5 6 7 Spreading visitor spend across the area 1 2 3 4 5 6 7 Managing visitor pressure on key areas 1 2 3 4 5 6 7 Providing basic visitor services (e.g. car parking, toilets) 1 2 3 4 5 6 7 Providing and promoting public transport 1 2 3 4 5 6 7 Improving visitors' understanding of the environment Question Title * 5. Marketing & information provision: Based on current performance, please rank the following factors as priorities for action for the Shropshire Hills & Ludlow Destination. Please rank 1=most important to 7 = least important. 1 2 3 4 5 6 7 Improving information on where to go, what to do in the area 1 2 3 4 5 6 7 Helping tourism enterprises to improve knowledge of the area to pass on to guests 1 2 3 4 5 6 7 Developing the identity, image and branding for the area 1 2 3 4 5 6 7 Managing promotional campaigns for the area 1 2 3 4 5 6 7 Developing the destination website for Shropshire Hills & Ludlow (www.visitshropshirehills.co.uk) 1 2 3 4 5 6 7 Improving engagement through social media 1 2 3 4 5 6 7 Developing new destination print for Shropshire Hills & Ludlow Question Title * 6. Product development and improving quality: Based on current performance and what you think is important, please rank the following factors as priorities for action for the Shropshire Hills & Ludlow Destination. Please rank 1=most important to 8 = least important. 1 2 3 4 5 6 7 8 Range and quality of visitor attractions 1 2 3 4 5 6 7 8 Upkeep and appearance of market towns 1 2 3 4 5 6 7 8 Interpretation/promotion of the area's heritage and culture 1 2 3 4 5 6 7 8 Interpretation/promotion of the area's wildlife and nature 1 2 3 4 5 6 7 8 Promotion of local produce 1 2 3 4 5 6 7 8 Promotion of local arts/crafts 1 2 3 4 5 6 7 8 Promotion of walking and outdoor activities 1 2 3 4 5 6 7 8 Provision and promotion of events Question Title * 7. Business support, advice and training: Based on current performance and what you think is important, please rank the following factors as priorities for action for the Shropshire Hills & Ludlow Destination. Please rank 1=most important to 5 = least important. 1 2 3 4 5 Research into visitors and visitor trends 1 2 3 4 5 Advice/training for enterprises 1 2 3 4 5 Local provision for tourism/skills training 1 2 3 4 5 Support from tourism bodies/associations 1 2 3 4 5 Communication of the area's tourism policies and activities Question Title * 8. What do you think are the two most important challenges facing tourism in the Shropshire Hills & Ludlow Destination area? Question Title * 9. Additional comments: Is there anything else that you would like to mention? Page1 / 1 100% of survey complete. Done
