* 1. What type of business are you involved with?

* 2. Which area is your business located in?

* 3. How much do the following factors adversely affect your business at present?

  A lot Quite a lot Not much Not at all Not relevant
Number of visitors/customers
Level of available support
Availability of financial capital
Availability of suitable staff
Increasing operating costs
Planning decisions on new tourism development
Regulations on business

* 4. Destination Management: Based on current performance and what you think is important, please rank the following factors as priorities for the Shropshire Hills & Ludlow Destination. Please rank 1=most important  to 7 = least important. (Note: There  is no single organisation responsible for all aspects of tourism in the area.  When considering performance of the 'destination', we are talking about the sum of the area and all its tourism businesses, organisations and services).

* 5. Marketing & information provision: Based on current performance, please rank the following factors as priorities for action for the Shropshire Hills & Ludlow Destination. Please rank 1=most important to 7 = least important.

* 6. Product development and improving quality: Based on current performance and what you think is important, please rank the following factors as priorities for action for the Shropshire Hills & Ludlow Destination. Please rank 1=most important to 8 = least important.

* 7. Business support, advice and training: Based on current performance and what you think is important, please rank the following factors as priorities for action for the Shropshire Hills & Ludlow Destination. Please rank 1=most important to 5 = least important.

* 8. What do you think are the two most important challenges facing tourism in the Shropshire Hills & Ludlow Destination area?

* 9. Additional comments: Is there anything else that you would like to mention?

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100% of survey complete.

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