PRWeek and Press Gazette have launched a survey to find out what journalists think of PR professionals, and vice versa. The information will be used for forthcoming features in both titles.

Please take 10 minutes or so to complete the survey. As an incentive, names of those taking part will be put in a prize draw to win a pair of tickets to either Press Gazette’s British Journalism Awards or the PRWeek Awards later this year.

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* 1. Name

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* 2. Job title

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* 3. Email address (Your email address will only be used in connection with the prize draw and will not be passed on to any third parties)

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* 4. Do you work predominantly as a...

Those who answered ‘a’ jump to “questions for journalists” (Questions 6 - 22).

Those who answered ‘b’ jump to “questions for PR professionals” (Questions 23 - 38). 


Journalists will be placed in a prize draw to win a pair of tickets to the Press Gazette’s British Journalism Awards on 1 December 2016 at Stationers’ Hall in London.

PR professionals will be placed in a prize draw to win a pair of tickets to the PRWeek Awards on 18 October at Grosvenor House in London’s Park Lane. 




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* 5. Are you happy to be quoted by name in Press Gazette and PRWeek?

A) Questions for Journalists only
To what extent to you agree with the following sentences. (A significant majority means more than 75%)

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* 6. A significant majority of PRs are up to the job

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* 7. A significant majority of PRs understand the requirements of my job

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* 8. A significant majority of PRs respond to my queries in a timely fashion

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* 9. A significant majority of PRs who I work with treat me in a polite and respectful manner

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* 10. I believe PR is a difficult job

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* 11. I am jealous of how much PRs are paid

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* 12. I am paid an appropriate amount of money for the job that I do

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* 13. PRs are as crucial as information sources as they were five years ago

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* 14. Have you worked as a PR professional in the past?

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* 15. If yes, why did you move to journalism? 

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* 16. If yes, would you consider working as a PR professional again?

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* 17. If no, can you see yourself working in PR in the future? 

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* 18. Do you think you would make a good PR professional

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* 19. Which agency has impressed you the most?

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* 20. On a scale of 1 to 10 (1 = not at all, 10 = a huge amount), how much do you enjoy your job?

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* 21. The things I like the most about PRs are...(optional)

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* 22. The things I dislike the most about PRs are...(optional)

B) Questions for PRs only
To what extent to you agree with the following sentences. (A significant majority means more than 75%)

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* 23. A significant majority of journalists understand the requirements of my job (eg: beyond media relations)

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* 24. A significant majority of journalists are up the job

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* 25. A significant majority of journalists who I work with treat me in a polite and respectful manner

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* 26. I believe journalism is a difficult job

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* 27. I am jealous of how much journalists are paid

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* 28. I am paid an appropriate amount of money for the job that I do

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* 29. Journalists are as influential now as they were five years ago to achieve clients’ aims

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* 30. Have you ever worked as a journalist in the past?

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* 31. If yes, why did you move to PR?

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* 32. If yes, would you consider working as a journalist again? 

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* 33. Can you see yourself working as a journalist in the future?

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* 34. Do you think you would make a good journalist?

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* 35. On a scale of 1 to 10 (1 = not at all, 10 = a huge amount), how much do you enjoy your job?

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* 36. Which media outlet has impressed you the most?

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* 37. The things I like the most about journalists are (Optional)

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* 38. The things I dislike the most about journalists are (Optional)

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