Amazon Prime Day Survey Amazon Prime Day Question Title * 1. What do customers value the most? (pick one) Low prices Discounts Flexible delivery options Great customer service Regular and relevant brand engagement OK Question Title * 2. Which of these best describes Amazon Prime Day? (pick one) It’s a fad and unsustainable on the bottom line It drives sign ups / brand loyalty It can be a useful driver of instant revenue It pulls forward revenue that would happen anyway OK Question Title * 3. How can you compete with a giant like Amazon? (pick one) Flexible delivery options Regular discounts Low prices Advice and expertise Presentation & packaging Foster brand engagement Provide a seamless customer experience Other (please specify) OK Question Title * 4. If you wanted to follow in Amazon’s footsteps with Prime Day, what would be the challenge you’d encounter? (pick one) The admin processes to handle a spike in order volumes Having the economies of scale to make discounting profitable The ability to provide flexible delivery options Meeting delivery expectations Tech infastructure to support scalability OK Question Title * 5. Which statement do you most agree with? (pick one) Customers need to get what they want, when they want it, otherwise they’ll go elsewhere Customers will accept slower delivery if it means less impact on the environment Consolidated delivery is the only way to meet the cost/convenience balance OK Question Title * 6. How else can retailers drive brand loyalty and engagement, over discounting? (pick one) Personalisation More environmentally friendly packaging and delivery guidance Consolidated delivery More flexible delivery options Have the right tech in place to deliver a great experience Have excellent customer service OK Question Title * 7. "Retailers need to hold their nerve when discounting during sales such as Black Friday as it reduces the perceived value of the brand and is highly unprofitable" do you agree with this statement? Yes No OK DONE