Kiss My Axe Market Research

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The concept for Kiss My Axe is an indoor axe throwing venue with multiple lanes which can be attended by groups or individuals based in the centre of a local city.
The venue will include a small cafe and merchandise shop and can accommodate up to 50 people at one time. Customers will pay a fee to attend the venue which will give them around 1.5 hours of time to throw axes down our custom built ranges built to competition standard. The time there will include a 15 minute safety talk and basic instruction and we plan to offer student, armed forces and blue light discount.
Full insurance is in place. The lower age limit is 12 years and above with no upper age limit! We are aiming to bring a new and exciting idea to the leisure industry which many people won't have tried before.