SurveyMonkey Powered Online Survey

Internal and external communications: Your views on convergence

At the 2019 CIPR Inside Conference Katie Macaulay will be talking about the growing convergence of internal and external communication.

To help understand the degree of convergence inside today's organisations, she is asking internal communicators to complete this short survey.

To hear the findings from this survey, learn about the forces driving convergence and the implications for practitioners, join Katie’s presentation at the CIPR Inside Conference in Birmingham on Tuesday 8 October 2019.

Thank you.

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* 1. How often does your organisation choose to communicate with both an internal and external audience simultaneously? (This might be a podcast, website for both audiences, a social media campaign or your CEO's blog.)

At least once a week

At least once a month

At least once a quarter

On rare occasions throughout the year

Never

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* 2. How closely do teams responsble for internal and external communications plan their activies together? Please answer on a scale of 1 to 4, where 1 is no joint planning and 4 is we plan as one.

1. No joint planning

2. Occasional joint planning

3. A good deal of joint planning

4. We plan as one team

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* 3. Do you believe the content you create for employees could be of interest to wider audiences?

Yes

Don't know

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* 4. Do you actively encourage your employees to act as brand ambassadors for your organisation?

Yes

Not sure

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* 5. In your view, how far will internal and external communication converge inside your own organisation in the future? Please choose which statement best describes your view.

I predict we will see complete convergence with no distinction between internal and external communications

I predict we will see some convergence but a major distinction will remain between internal and external communications

I predict no meaningful convergence between both disciplines.

Question Title

* 1. How often does your organisation choose to communicate with both an internal and external audience simultaneously? (This might be a podcast, website for both audiences, a social media campaign or your CEO's blog.)

Question Title

* 2. How closely do teams responsble for internal and external communications plan their activies together? Please answer on a scale of 1 to 4, where 1 is no joint planning and 4 is we plan as one.

Question Title

* 3. Do you believe the content you create for employees could be of interest to wider audiences?

Question Title

* 4. Do you actively encourage your employees to act as brand ambassadors for your organisation?

Question Title

* 5. In your view, how far will internal and external communication converge inside your own organisation in the future? Please choose which statement best describes your view.

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* 6. If you predict some degree of convergence, how do you feel about this? Please tells us what excites or concerns you?