The consumption of audio is changing as listeners become more connected. As a result of this, brands and planners need to consider investing their time in understanding shifts in behaviour and plan their spend around opportunities that can help reach these audiences.

In this survey, we aim to understand the drivers, challenges and adoption of programmatic audio as an option in a changing audio landscape across Europe. By programmatic audio we mean ads in an audio environment that can be bought programmatically, e.g. radio, podcast and streamed music.

The survey will close on Friday 10 May. 

The results of this survey will be presented and discussed at Interact on 4-5 June.

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