Entry criteria
  • The thought leadership initiative category is open to all financial services organisations who delivered a report/survey to the media during 2017.
  • The winning campaign may have been a one-off or part of an ongoing initiative, but with tangible evidence of activity during the calendar year 2017.
  • Campaigns may have featured survey/research work, a white paper, or other thought leadership insights/content concerned with a particular aspect of the UK’s financial services landscape.  
  • Judges will be looking for entries which had clear objectives and evidence of engagement within financial services media. 
  • Successful entries will be those which delivered sufficiently thought-provoking content as to catch the attention of financial journalists and which ultimately enjoyed coverage within the UK’s financial press (either consumer or B2B or both).
  • Submissions can be made by PR agencies on behalf of clients.
  • Organisations can make multiple submissions, as long as they are for different initiatives. 
  • This award is free to enter.
  • Please contact natasha.prayag@headlinemoney.co.uk with any questions. 
  • Entry deadline: 3pm Wednesday 25 October 2017

* 1. Your organisation

* 2. Your report/campaign

* 3. Please supply a 50-word at-a-glance description of your entry in the thought leadership initiative category (this will be used on the awards website should your entry be shortlisted):

* 4. Please provide a supporting statement (maximum 400 words) about your organisation’s thought leadership initiative.

Remember to include:
- Campaign title
- Agency name (if relevant)
- Objectives
- Target audience
- Implementation
- Results/evidence of engagement with the financial press
- Why your thought leadership initiative should win
- Details of supporting documents, URLs, etc, to back up your entry

Thank you for entering the Thought Leadership Initiative award! The winner will be announced at the Headlinemoney Awards ceremony on Tuesday 8 May 2018 at The Brewery, London.