The Metaverse and Arts Marketing

A voyage into the Metaverse

This survey will supplement HdK's exploration into the metaverse at the AMA annual conference in Birmingham on 14 July.

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* 1. What is your age?

Up to 19 years old

20-29

30-39

40-49

50-59

60 +

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* 2. How many years have you worked in marketing in the arts, cultural or non-profit sectors?

Up to 2 years

2 to 9 years

More than 10 years

I don't work specifically in a marketing role

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* 3. What kind of organisation do you work with? Select all relevant options.

Dance

Theatre

Film

Music

Heritage

Gallery

Visual arts

Other (please specify)

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* 4. Who do you work for?

Company / Organisation name

Other (eg. self-employed, freelance)

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* 5. How well do you understand the Metaverse? Select the most appropriate.

I have heard of the Metaverse but not sure what it means

I understand it and can describe it to others

I think I understand it but might not be able to describe it to others very well

I’ve never heard of the Metaverse

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* 6. "The Metaverse is an expansive network of persistent, real-time rendered 3D worlds and simulations that support continuity of identity, objects, history, payments, and entitlements, and can be experienced synchronously by an effectively unlimited number of users, each with an individual sense of presence." - Matthew Ball

How well do you understand this definition?

100

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 7. Which of the following do you see as being the biggest benefit of the Metaverse to the arts and cultural sector?

Broadening access to the arts

Creating new job opportunities within the sector

More educational opportunities (workshops, participation, outreach)

Enhancing creativity, artistic collaboration and imagination

Overcoming real-world obstacles

Other (please specify)

None of the above

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* 8. What do you see as the largest limitations to your organisation or client(s)' use of the Metaverse? (select one answer)

Changes to technology are too fast paced to keep up with

Platforms and hardware are not user-friendly

Negative sentiment about the technology

Lack of interest amongst organisation/client

Our audiences have limited knowledge of the technology

Perception that it lacks a real world touch

Difficulty translating what the organisation/client offers with the technology - e.g. not sure how we would apply it

Questions around ROI (Return on investment) - i.e. expense

Other (please specify)

None of the above

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* 9. Which of the following would you consider prioritising with the organisation you work for or the client/s and brand/s you work with? (select one answer)

Accepting cryptocurrency

Hosting live artistic outputs in the metaverse e.g a festival, performance, exhibition in order to reach new audiences

Having an event in the Metaverse (first night reception, launch event, discussions, etc.)

NFT ticket sales

Running ads/marketing campaigns in the Metaverse

Producing branded NFTs or tokenizing products

Purchasing a virtual space for exhibitions, performances, events

Buying virtual office space for meetings

Other (please specify)

None of the above

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* 10. What impact do you think the Metaverse will have on Arts Marketing in the future?

Positive

Neutral

Negative

Not sure

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* 11. If you can, write your own description of what you currently understand the Metaverse to be. Your answers will be added to others to create a word cloud.

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* 12. In your own words, how do you imagine the Metaverse will most impact marketing in the arts and cultural sector? Answers may be quoted in reports to reflect a range of responses.

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* 13. If you would like to be kept updated about this survey, related resources, discussions and presentations of the results, please provide your email address to join HdK's quarterly e-newsletter.

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* 14. Has this survey inspired you to learn more about the Metaverse's potential for arts marketing?

Yes

Unsure

The Metaverse and Arts Marketing

A voyage into the Metaverse

Question Title

* 1. What is your age?

Question Title

* 2. How many years have you worked in marketing in the arts, cultural or non-profit sectors?

Question Title

* 3. What kind of organisation do you work with? Select all relevant options.

Question Title

* 4. Who do you work for?

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* 5. How well do you understand the Metaverse? Select the most appropriate.

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* 7. Which of the following do you see as being the biggest benefit of the Metaverse to the arts and cultural sector?

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* 8. What do you see as the largest limitations to your organisation or client(s)' use of the Metaverse? (select one answer)

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* 9. Which of the following would you consider prioritising with the organisation you work for or the client/s and brand/s you work with? (select one answer)

Question Title

* 10. What impact do you think the Metaverse will have on Arts Marketing in the future?

Question Title

* 11. If you can, write your own description of what you currently understand the Metaverse to be. Your answers will be added to others to create a word cloud.

Question Title

* 12. In your own words, how do you imagine the Metaverse will most impact marketing in the arts and cultural sector? Answers may be quoted in reports to reflect a range of responses.

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* 13. If you would like to be kept updated about this survey, related resources, discussions and presentations of the results, please provide your email address to join HdK's quarterly e-newsletter.

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* 14. Has this survey inspired you to learn more about the Metaverse's potential for arts marketing?

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* 15. Do you have any other comments about the Metaverse?