Jewellery Industry Hallmarking Survey May 2020

This survey is comissioned by the British Hallmarking Council and the Goldsmiths' Company Assay Office. It is part of a bigger future project to raise awareness of hallmarking and reinforce the protection it offers to the legitimate UK Jewellery Industry and to the UK consumer.
Please answer every question; they are multiple choice and the survey should take no more than ten minutes. You can remain anonymous if you wish.
Thank you for supporting this initiative.

Question Title

* 1. What is the best description of your role within the UK jewellery industry?
We appreciate you may have many roles please tick up to three of the most appropriate.

Question Title

* 2. How many people in the UK work in the same company as you?

Question Title

* 3. Where are the goods or services supplied by your business offered for sale? 
Tick all that apply

Question Title

* 4. Are you confident that you yourself understand hallmarking and are up to speed with any amendments? (Be honest – we won’t test you!)

Question Title

* 5. Is there an effort in your business to ensure that ALL staff understand hallmarking and the information and protection it offers to the trade and the consumer?

Question Title

* 6. In your business is the practice, or your understanding of the practice, that all sales staff will mention the hallmark when making a sale? This includes trade sales.
Tick the answer that is most appropriate?

Question Title

* 7. If your business sells or markets fine jewellery items online does the website include any of the hallmarking information listed?  Tick all that apply:

Question Title

* 8. Do customers ask to see the hallmark or if the item is hallmarked? Tick the answer that is most appropriate

Question Title

* 9. In your experience generally do customers have a good understanding of the hallmark and the reassurance it gives them? 
Tick the answer that is most appropriate

Question Title

* 10. Taking into consideration all routes to market are there any seller categories that you consider more likely NOT to comply with Hallmarking requirements.? 
Tick all that apply

Question Title

* 11. Have you ever reported a Hallmarking non-compliance yourself?

Question Title

* 12. If you have reported a non- compliance or if you need to in future, to whom would you report it? Tick all that apply

Question Title

* 13. Are you aware of the Assay Assured Scheme to confirm that jewellery websites comply with the Hallmarking Act?  There is a small cost for this scheme which is operated by Edinburgh Assay Office

Question Title

* 14. Would you promote hallmarking and the independent reassurance it offers to your customers via any of the following materials? 
These  could be available from the British Hallmarking Council  (BHC)  as BHC branded or “white label” for you to add your own brand to the official information) Tick all that apply.

Question Title

* 15. Would you be in favour of BHC offering additional authentication, similar to a diamond certificate or watch authentication, for high value precious metal items, ie 18ct, 22ct or Platinum? 
Tick one answer

Question Title

* 16. Are you happy to tell us who you are?

Question Title

* 17. Please give us your contact details if you would like to.
By giving us your e mail address you agree to allow BHC to contact you to discuss your responses further if they need to. If you do not wish to be contacted give only your Name, Company and City/Town

0 of 17 answered
 

T