Employer brand management Strategy and commitment Communicate magazine and Emperor are conducting research into employer brand management. The following survey should take no more than 10 minutes. Please note, only the questions with asterisks are required. Those without an asterisk should be answered if the conditions set out in the question are met. Question Title * 1. How would you rate your organisation’s overall commitment to the strategic development and continual management of an employer brand? Very committed and have strategy in place Committed but we still have work to do Indifferent but considering it Not committed/it’s not a priority Question Title * 2. Where does the responsibility for the development and management of your employer brand primarily sit? HR Corporate comms Internal comms CEO/leadership Marketing Investor relations Other/collaborative (please specify) Question Title * 3. If this has changed, where did it formerly sit? HR Corporate comms Internal comms CEO/leadership Marketing Investor relations Other/collaborative (please specify) Next
