Eat Well Move More Shape Up Strategy for Blackburn with Darwen 2016-19 |
Background
Why is the strategy needed?
Out of a population of almost 113,000 adults in Blackburn with Darwen almost 75,000 are overweight or obese (66.5%) and only 40,000 are active enough to benefit their health (35.7%) with physical inactivity costing the borough over £3million. The borough has a higher than average young population and 52% of school aged children are from a minority ethnic background. The most recent National Child Measurement Programme data shows that almost 9% of 4-5 year olds are obese and this more than doubles to 20% of 10-11 year olds and 20.6% of 3 year olds have decayed, missing or filled teeth.
Deprivation levels are high and healthy life expectancy is considerably lower than the national average particularly amongst males in the borough with the second highest death rate from cardiovascular disease (CVD) out of 152 upper tier authorities. Along with major risk factors for CVD of obesity, physical inactivity, deprivation and ethnicity Blackburn with Darwen also has a steadily increasing over 65 population further impacting on levels of CVD in the borough.
The local authority is developing an action plan to help increase physical activity levels and increase the number of people in Blackburn with Darwen who are a healthy weight to help reduce ill health and increase healthy life expectancy and therefore quality of life.
Our vision is for everyone in Blackburn with Darwen to move more, eat well and maintain a healthy weight we aim to do this by:
· Supporting an environment that empowers people to make physical activity and healthy eating the easy choice for everyone throughout the course of their lives
· Encouraging positive lifestyle changes that enable the people of Blackburn with Darwen to improve their health and wellbeing and to be a healthy weight
· Empowering the most vulnerable and at risk of poor health in our community to make positive behaviour changes
· Building community capacity and mobilising the workforce of Blackburn with Darwen to make every contact count
Out of a population of almost 113,000 adults in Blackburn with Darwen almost 75,000 are overweight or obese (66.5%) and only 40,000 are active enough to benefit their health (35.7%) with physical inactivity costing the borough over £3million. The borough has a higher than average young population and 52% of school aged children are from a minority ethnic background. The most recent National Child Measurement Programme data shows that almost 9% of 4-5 year olds are obese and this more than doubles to 20% of 10-11 year olds and 20.6% of 3 year olds have decayed, missing or filled teeth.
Deprivation levels are high and healthy life expectancy is considerably lower than the national average particularly amongst males in the borough with the second highest death rate from cardiovascular disease (CVD) out of 152 upper tier authorities. Along with major risk factors for CVD of obesity, physical inactivity, deprivation and ethnicity Blackburn with Darwen also has a steadily increasing over 65 population further impacting on levels of CVD in the borough.
The local authority is developing an action plan to help increase physical activity levels and increase the number of people in Blackburn with Darwen who are a healthy weight to help reduce ill health and increase healthy life expectancy and therefore quality of life.
Our vision is for everyone in Blackburn with Darwen to move more, eat well and maintain a healthy weight we aim to do this by:
· Supporting an environment that empowers people to make physical activity and healthy eating the easy choice for everyone throughout the course of their lives
· Encouraging positive lifestyle changes that enable the people of Blackburn with Darwen to improve their health and wellbeing and to be a healthy weight
· Empowering the most vulnerable and at risk of poor health in our community to make positive behaviour changes
· Building community capacity and mobilising the workforce of Blackburn with Darwen to make every contact count
The full draft strategy and action plan can be viewed by following this link. The action plan shows more detail around the aims in the consultation http://www.blackburn.gov.uk/Pages/Public-health.aspx
We conducted a public consultation in July 2015 to begin to shape the action plan and taking the information gathered from last year’s consultation we would now like to gain more specific knowledge around some of the elements of the plan including how we can best communicate to all residents.
Your opinion is very important to us and will help us to shape and finalise the action plan which will help improve the health of all our residents in Blackburn with Darwen.
Thank you for taking the time to complete this survey.
We conducted a public consultation in July 2015 to begin to shape the action plan and taking the information gathered from last year’s consultation we would now like to gain more specific knowledge around some of the elements of the plan including how we can best communicate to all residents.
Your opinion is very important to us and will help us to shape and finalise the action plan which will help improve the health of all our residents in Blackburn with Darwen.
Thank you for taking the time to complete this survey.