1.

Fermanagh and Omagh District Council has recently approved its new Tourism Development Strategy for the Council area. One major trend acknowledged in the strategy is that, increasingly, visitors are using online digital platforms, particularly social media, to plan their trips.  

Theme 1 of the Tourism Development Strategy is Marketing & Visibility in the Market. As one of the Key Actions under this theme, Fermanagh and Omagh District Council intends to provide access to relevant online digital tourism training. A programme of workshops will be developed to assist your business in attempting to reach new customers and retain current customers via appropriate online platforms.

To help us design training workshops which are appropriate for tourism businesses and which will address knowledge and expertise gaps, we are gathering information on current levels use of digital platforms to support your business.

We hope you will set aside up to 10 minutes of your time to complete this survey.
 
Tourism Development Section
Fermanagh and Omagh District Council

1. Please State your Type of Business

2. Do you own the business?

3. How many employees?

4. How many years trading?

5. Do you have a website?

6. Can it be viewed easily using a mobile device?

7. Do you sell online?

8. If yes, Please select relevant platforms

9. Do you use social media for your business?

10. What social media platforms do you use to promote your business?

11. If yes, how often do you post on social media?

12. What type of online marketing services do you use to analyse your visitor profile?

13. What percentage of your marketing budget is set aside for digital marketing?

14. Do you have access to broadband for business purposes?

15. If yes, how would you rate its reliability? i.e speed of download/upload

16. Do you offer Wi-Fi to your customers?

17. If yes, is the internet access free?

18. How would you rate your basic IT skills? i.e browsing the internet or sending/receiving emails

19. How would you rate your social media skills?

20. How would you rate your email marketing skills?

21. How would you rate your ability to use apps on a smart phone?

22. How would you rate your availability to initiate a video call? i.e Skype, FaceTime, Viber etc

23. How would you rate your ability to create and publish a "blog"?

24. Which of the following areas do you require the most help with? (Rank in order 1-8, with 1 being most help required)

25. Is there any other business support you feel you need? Select up to 2

26. How would you rate your awareness of other tourism offerings in the Council area?

27. In order to improve awareness of the tourism offering, please rank the following exercises in terms of effectiveness for your business (Rank in order 1-4, with 1 being most effective)

28. Contact Information

29. Online platform (e.g. website, Facebook page):

Thank you for taking the time to complete this survey. This information will help us to design digital capacity building workshops for local tourism businesses in the coming months.

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