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* Q1 Have you read the Draft Shropshire Destination Management Plan 2023-2025?

Vision

Shropshire will be a sustainably managed destination that welcomes the curious and the adventurous to explore its outstandingly beautiful natural landscapes and internationally recognised built heritage in a way that safeguards these precious assets now and for future generations.

It is a place where world-changing ideas were born and are celebrated, and it continues to display a refreshing independence of thought and spirit.

Its market towns and villages are alive with artisan producers, cultural practitioners and hospitality businesses that combine to create a quality environment in which visitors and residents alike are able to rethink, refresh and recharge.

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* Q2 What are your views on the draft vision?

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* Q3 Please consider the draft Destination Management Plan and the statements below. Please select the response that best reflects your opinion.

  Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Don't know or no opinion
It is clear how the Draft Destination Management Plan fits into the wider policy context and links to national, regional and other local strategies.
There are clear objectives that can be supported by partners across public and private sectors.
The draft clearly sets out the value of the visitor economy in Shropshire, including relevant facts and figures. The underlying principles are the right ones (partnership and sustainability).
The Draft Destination Management Plan reflects the unique identity of Shropshire.
The draft plan reflects challenges and needs at a local level.
The draft plan includes clear actions for the local area.
The draft plan will be a useful tool in highlighting opportunities and attracting new investment.

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* Q4 Please add any comments in the space below to explain your selections, particularly if you have selected strongly disagree for any of the statements.

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* Q5 There are eight priorities included in the draft Destination Management Plan. Please use the options below to provide a view on each.

  Support  Neutral Don't support
Develop a strong evidence base to support future decision making
Improve digital infrastructure for tourism businesses
Increase the appeal of the county for visiting families
Adjust the ratio between day and staying visitors from 90:10 to 80:20
Become an exemplar destination for sustainable tourism
Adopt an attract-and-disperse approach to regional and national marketing.
Increase Shropshire’s reputation for quality experiences and excellence through product development
Build a reputation for delivering high service standards and a warm visitor welcome by investing in people.

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* Q5b Which of the priorities from the previous question is most important to you?

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* Q6 Is there anything you particularly like about the Draft Destination Management Plan?

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* Q7 Is there anything you don’t like, or feel needs improvement?

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* Q8 Is anything missing? If there are gaps please highlight them below.

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* Q9 Shropshire Council will continue to encourage stakeholder engagement in the development and delivery of the Destination Management Plan. Do you have any comments to make about future engagement?

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* Q10 Shropshire Council undertakes Equality, Social Inclusion and Health Impact Assessments (ESHIA) for new strategies, plans and service changes. If you have any comments on diversity, equality or social impact that you would like use to consider in the work on the Destination Management Plan, please describe below.

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* Q11 Any other comments.

About you or your organisation
The next questions are more personal and are about you. You do not have to complete this section if you don’t want to (all questions are optional). We do not use this information to identify individuals but to make sure people of all different characteristics have been engaged in the survey and that the feedback we have is representative. We collect equality and social inclusion information to help us in our work to ensure we do not discriminate and are delivering services to all sections of our community.

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* Q12 Are you?

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* Q13 What age group are you?

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* Q14 Do you have any long-standing illness or disability that limits your daily activity?

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* Q15 What is your ethnic origin?

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* Q16 Which one of following best describes you?

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* Q17 Your postcode (this will be used for mapping where respondents to the survey are from and will not be used to identify you or for any other purpose).

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* Q18 How are you responding to this survey?

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