Destination marketing post-COVID-19

As the business events and travel sectors across the world slowly begin to emerge from the pandemic, the need to communicate and engage effectively with our many audiences will become even more vital as we all work towards a programme of recovery and renewal.

To be able to continue to support our international community through this process, including our extensive agenda of global advocacy and lobbying, we have partnered with  IBTM Events, the leading global event brand for the conference, meetings, incentive and events industry, to produce a report on how global event brands, and in particular destinations, are looking to engage their various markets.

To provide some perspective to the report, we are asking you to participate in a simple online analysis. This short survey takes three minutes to complete and will help us provide insights which will further support the global recovery of the business events and travel sectors.

A full copy of the report will be available free to all those who complete the survey in advance of its January 2021 publication date.

Please note that we will not use company names against answers and companies will remain anonymous. Thank you for participating.

Question Title

* 1. Name of Organisation:

Question Title

* 2. Type of Organisation:

Question Title

* 3. Q: Are you currently actively engaging in outbound communications to your key buyer audiences?

Question Title

* 4. If YES, What channels are you using?

Question Title

* 5. If NO, when do you think you will commence?

Question Title

* 6. Q: Looking forward over the next 12 months, what do you believe your marketing spend will be?

Question Title

* 7. Q: What do you believe your marketing communications will consist of over the next 12 months?

Question Title

* 8. Q: Are you looking at other activities to help build your recovery?

Question Title

* 9. Q: Have you, or do you believe you will, receive additional funding over the next 12 months to support the recovery of business events in your Country, City or Region?

Question Title

* 10. If you would like to receive a digital copy of the full report, once completed, please provide your email address.

Question Title

* 11. I agree to be contacted for the purposes of receiving a copy of this report

T