Designer Bag Sharing Model Research

Your Feedback is Important

Thank you for agreeing to participate in our research to learn more about what drives or hinders buying decisions in sharing models. We are specifically looking to engage with women who are designer bag enthusiasts and are interested in trying new business models to access more of the designer bags they covet.

Covett, the fine jewellery sharing platform, and Front Row, the designer fashion rental platform, are joining forces to provide shared ownership of designer bags. This service offers a 20% share of a designer bag of your choice (including new and pre-loved bags by Hermes, Chanel, Dior, Gucci, Fendi, Louis Vuitton and many more) providing you access to your gorgeous bag for 10 weeks a year.

We'd like to learn more about how to make this service one you will try and adore, so please be brutally honest. Thank you!

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* 1. How would you describe your interest in designer bags?

I can't get enough designer bags.

I love designer bags and would love to own more.

I like designer bags and would like to own more.

Designer bags are not my thing.

Or tell us in your own words:

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* 2. How often do you wear a designer bag?

Daily

Weekly

On special occasions

Hardly ever

Or tell us in your own words:

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* 3. Are there specific designer bags that you are currently coveting? Please list them below including brand name and model, e.g. Hermes Kelly Bag or Chanel Grand Shopper Tote.

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* 4. Have you or would you in the future purchase designer bags for yourself?

Yes

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* 5. Were you aware that there are sharing business models for fine jewellery?

Yes

Other (please specify)

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* 6. Would you consider trying a sharing business model for designer bags?

Yes

I currently have a subscription service for designer bags

I currently rent my designer bags

If you subscribe or rent please tell us which service(s) you use to access your designer bags.

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* 7. If you haven't considered trying sharing business models for designer bags what has stopped you?

Didn't know they exist

Cost/too expensive

Not clear how they work

Not clear on if it makes sense for me

No opportunity to wear designer bags

Worried about the risk of wearing designer bags that aren't mine

Other (please specify)

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* 8. If you would consider a sharing service for designer bags which financial benefits are most important to you? Rank below with 1 as most important.

Saving money by not purchasing the bag at full retail

N/A

Being able to invest in designers bags that tend to appreciate in value

N/A

Being able to easily resell my share

N/A

Ability to monetise (lend your share for a fee when you're not using it) and resell

N/A

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* 9. If you would consider a sharing service for designer bags what additional benefits are most important to you? Rank below with 1 as most important.

Ability to access additional bags on loan

N/A

New bag selection

N/A

Pre-loved bag selection

N/A

Insurance for the bags

N/A

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* 10. What would compel you to try our new shared ownership service for designer bags? Please rank with 1 being most compelling.

Being able to have access to more designer bags at a fraction of the cost

N/A

Being able to have access to more high-end designer bags

N/A

Removing the hassles of ownership (insurance, maintenance, cleaning, storage).

N/A

Removing the need to make the full investment, when I only wear it occasionally

N/A

Being able to "borrow" other designer bags from other club members

N/A

Being able to experiment with new brands and designers

N/A

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* 11. What's the one thing we can do to compel you to purchase a share in a designer bag?

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* 12. Do you currently work or live in or around London, UK?

Yes

Please specify where you live, if not in London.

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* 13. What is your gender?

Female

Male

Prefer not to specify

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* 14. What is your age?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

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* 15. What is the highest level of education you have completed?

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* 16. To receive a £125 Gift Card to use towards the circular club membership fee, or a share or subscription service, please provide the following information.

Name

Address

Address 2

City/Town

State/Province

ZIP/Postal Code

Country

Email Address