Guarantee your place at our mini-sessions!

Hello! We are delighted that you are planning to attend Eff day. Numbers for our mini-sessions are limited to 8 people per session, so to guarantee your place, you need to confirm which sessions you'd like to attend.

You can sign up for 6 mini-sessions in total.

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* 1. Taking place between our headliners, our mini-sessions are each 15 minutes long. Please choose 6 mini-sessions from the list below.

Fortune favours the unconventional
What do we mean by being brave? By looking at award-winning creative, we’ll consider how brands can create cut-through by breaking convention. After all, there’s only one thing in life worse than being talked about, and that’s not being talked about.

Perfect Media Planning
Do you really know your audience? Mike Hall, Media Planner at Golley Slater, argues that understanding the customer is key to driving engagement. He’ll draw on his work with ASDA and others to explore the opportunities available to your business in getting to know its customers.

Making content work harder
Why re-version an idea when you can reinvent? One size fits all solutions always fail on social. Winning means finding effective ways to make the most of your shoots and content creation. In this session Ian Gathard, the MD of our sister production company, Junction 11, will walk you through how to achieve best practice for social production in ways that are both impactful and cost effective.

A beginner's guide to Programmatic
You’ve probably heard about Programmatic Advertising, especially with the recent dispute around how companies use our personal data. But how does it actually work? And how can it benefit your business? Jake Mussa, Programmatic Manager at Golley Slater has all the answers.

How can strong client/agency relationships increase effectiveness?
Using insights from IPA polls and conferences, we’ll explore what makes a strong relationship between clients and their agencies. From work that works together, to the importance of building sustainable relationships – we’ll look at accountabilities on both sides.

Nailing your measurement strategy
An organisation’s marketing strategy can allow it to create meaningful brands that support growth in profit, not just turnover. This session aims to inform the choice of metrics you should use to monitor your marketing, and how to assess success against KPIs.

Eating your way to success
This workshop will, through the medium of food, explain how we can improve business effectiveness through iterative testing. Come help us crown the ultimate party nibble by collectively testing until we get a winner from a range of delicious (yes, 80’s style) vol au vents.

Why we're glad that vanity metrics are dying
Registered users, downloads, raw page views. Alone, they can’t be trusted as indicators of success. We discuss how best to track your true social engagement, and why optimising social media content strategy is as important as the content itself.

Putting brand-building back on the boardroom agenda
Marketeers instinctively know that too much focus on the short-term is bad for business. Yet, we continue to see an industry-wide trend favouring sales activation over building brand equity. So, how do we go about putting brand-building back on the boardroom agenda?

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* 2. Do you have any dietary restrictions?

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