Let's talk about brand and Chip's tone of voice

Chip is at a crossroads. We're building a lot of exciting new features and tools that will begin our transformation from an app that just helps you save up, to the future of how you manage your savings.

We're looking in the mirror and thinking about how we communicate to you, let us know what you think! 

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* Our friends and competitors in finance and fintech

Let us know what you think about them.

  Like No feelings / never heard of them Dislike
monzo
MSE
moneybox
natwest
hargreaves lansdown
coutts
transferwise
starling
revolut
nutmeg
freetrade
marcus

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* Which (if any) of these brands would you like Chip to be more like? Please let us know why!

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* Do you have a favourite brand? Who are they and what do you like about them?

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* Why are you saving?

Rank the savings goals below in order of importance to you. You can drag and drop them.   

I want to save up money...

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* Why did you download Chip?

Tick all that apply.

I downloaded Chip...

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* How Chip speaks, writes and sounds
Do you enjoy quick quips and conversational tone, or are you after more formality from your savings app?

Move the sliders below to let us know how you think Chip’s tone of voice should sound.

Chip should be...

More playful More serious
Clear
i We adjusted the number you entered based on the slider’s scale.

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* Chip should be...

More silly More cool
Clear
i We adjusted the number you entered based on the slider’s scale.

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* Chip should be...

More accessible More exclusive
Clear
i We adjusted the number you entered based on the slider’s scale.

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* Chip should be...

More energetic More reassuring
Clear
i We adjusted the number you entered based on the slider’s scale.

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* Is there anything specific you think we should change about the way we communicate to you?

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* About you
All these answers are entirely anonymous, and simply help us get a better picture of our savers. 

iOS or Android?

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* What's your age?

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* What's your gender? 

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* What's your annual income? 

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