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Understanding brand management in small charities |
Understanding brand management and rebranding in small charities
Red Pencil, an independent consultancy, carried out research into small charity branding with Cass Business School.
We did this because branding has been emphatically proven to deliver benefits to large charities and commercial companies and we wanted to find out if small charities (£1m and under) could see similar benefits too.
We are working with Cass Centre for Charity Effectiveness (CCE) again to share the findings of our study. But we need your help!
Red Pencil has been using the branding models developed during the research with smaller non-profits - but we need to hear from more small charities. Could these models help YOUR organisation? Tell us here. We will send you a copy of your evaluation answers and and you could win a free brand consultation. We may also include your comments in the Cass CCE publication - raising your own brand profile!
If you want to see pictures of the models these questions relate to, head off to http://www.redpencil.co.uk/blog/defining-charity-branding/
Any questions? Please contact the researcher Natasha Roe on hello@redpencil.co.uk