Thank you for sharing your perspective on privacy in our industry. All responses will be completely anonymous. We look forward to sharing the results at AWAdvance: Trust and Joy: Making privacy matter to real people. To learn more and sign up, click here.

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* 1. What do consumers really care about as it relates to privacy? (Allocate as many percentage points as you would like to each, up to 100 total)

  Percentage
Privacy – just leave me alone!
Choices – it’s my data, it should be my choice!
Relevance – just give me ads and information that matter to me!

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* 2. Rate these statements on a scale of 1 to 5 where one is absolutely disagree and 5 is absolutely agree:

  absolutely disagree disagree neutral agree absolutely agree
Privacy is a big tech problem, not a brand issue
Privacy is just a regulatory issue
Privacy is really about consumer choice
Privacy demands can only be solved with technology
Privacy compliance is about being a good corporate citizen
Privacy is easy to solve
Privacy is becoming more of an issue every year

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* 3. What methods does your company use to decide if something violates privacy? (choose between “always use,” “sometimes use,” “never use” for each statement)

 
Reasonable person test (what a reasonable person expects)
If they only knew test (what would a person think if they knew we were doing it)
The headlines test (what if the media reported about us doing this)
The letter of the regulation/law (what the regulations actually say)
Internal corporate policies
Feedback from consumers

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* 4. In our current post-pandemic moment, what is the consumer sentiment on the privacy conversation? (select one)

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* 5. As someone operating in the advertising industry, what are your personal feelings toward the concerns over privacy? (Select N/A if it is not relevant for your job role)

  absolutely disagree disagree neutral agree absolutely agree N/A
I deeply care about privacy – I want it for myself and believe people should have control over their data
I am ready to act on privacy – I want to spend money and choose partners based on the ability to protect consumer data
I have implemented a solid privacy protocol – I have made policy, plan, and partner changes that I believe protect consumer data

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* 6. How confident are you in what your company needs to do about privacy? (Select N/A if it is not relevant for your job role)

  absolutely disagree disagree neutral agree absolutely agree N/A
I hope that the plans we have in place will suffice
I am working on a plan to address the current and coming privacy demands
I know exactly what to do and with whom to do it
I know what needs to be done, but need to find a partner/partners to create it
I have no idea what needs to be done
I know that my partner(s) have or will have this covered appropriately
I have a good plan for the current privacy demands, but I am worried about what’s next

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* 7. What impacts do you anticipate the current and coming privacy demands to have on advertising?

  absolutely disagree disagree neutral agree absolutely agree
Less data will mean less precise targeting
Less data will mean less insight into what is working
Privacy shifts will demand new measurement techniques and tools to evaluate consumer response
Less data will mean less relevant advertising for consumers
Some platforms will not be sustainable for advertising
Innovations will find new and improved ways to identify and target audiences
Fewer platforms will control more of the data, reducing choice and competition
Consumers will continue to demand more privacy controls

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