There's been a digital transformation of loyalty over the last twenty years -  from plastic cards and paper to web and app.

Consumers are given more ways to engage, earn and redeem. Businesses are benefiting from greater insight, visibility, reach and retention. But what's working best? And where is the loyalty market heading?

Apadmi creates digital loyalty platforms for some of Europe’s biggest brands, so we're as curious as you are. This survey is designed to help understand more about current tactics and identify future areas of success.

We're asking loyalty leaders and digital product experts to complete the short survey below. In return, we'll send an exclusive copy of our findings to you as soon as we have them.

Many thanks for taking part.

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* 1. How important is customer loyalty to your business?

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* 2. Have you invested in a digital loyalty programme?

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* 3. With which customer age range is your digital loyalty programme most popular?

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* 4. Within which age range do you see the greatest future opportunity for digital loyalty in your business? Please rank highest to lowest.

  1. 18-24
  2. 25-40
  3. 41-64
  4. 65+

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* 5. What loyalty tactics do you currently use? (Please select as many that apply)

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* 6. What loyalty tactics would you like to use more of in the future?

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* 7. Are there any other new ideas in loyalty you are considering? (Select as many statements that apply)

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* 8. What is your view of an app, when it comes to loyalty? Tick as many statements as you agree with

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* 9. Is personalisation a key part of your customer engagement strategy?

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* 10. Can you tell us more about the type of personalisation your business utilises? If you do not integrate personalisation into your approach, what else is driving your customer engagement strategy?

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* 11. To what extent do you agree with the following statement:

‘Our digital loyalty programme has successfully driven new customer acquisition”

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* 12. What do you consider to be the primary barriers to developing a digital loyalty programme? (Tick as many statements as you agree with)

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* 13. How do you expect spend on digital customer loyalty to change in the next 12 months?

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* 14. What business challenges are you trying to solve with a digital loyalty programme? Please rank in order with most important first and least important last.

  1. Reducing marketing costs
  2. Increased basket size
  3. Extending lifetime customer value
  4. Improved insight on customer behaviour
  5. Increased frequency of purchase

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* 15. Please enter your name