UK Afro-Caribbean Travel Market Research

Thank you for agreeing to take part in this survey. The results of the survey will be utilised to gain a greater understanding of the UK Caribbean diaspora travel market and their propensity to travel. The research project is a joint collaboration between Be Distinctly Different, a marketing & PR agency for the travel industry and The Voice Newspaper, a national newspaper and multi-media platform serving black communities.

Participation is entirely voluntary but you must be of Afro-Caribbean heritage to take part. Your responses will be treated confidentially and participants will remain completely anonymous in any future publication of data. Data will be held securely and destroyed in August 2018. If you have any questions or queries regarding the research, you may contact:

Each respondent will be entered into a competition to win a 7 night holiday to Saint Lucia, courtesy of Caribbean holiday specialist  SN Travel , Bay Gardens Hotel and The Saint Lucia Tourist Board. 

* 1. What is your gender?

* 2. Which age group do you fall into?

* 3. What region is your heritage?

* 5. Which of the following categories best describes your employment status?

* 6. Which of the following best describes your current job level?

* 7. What is your approximate average annual income?

* 8. How many times in the past 12 months have you travelled abroad?

* 9. On average how much do you spend on a flight per trip?

* 10. On average how much would you spend on accommodation per night?

* 11. What geographical area do you travel to the most?

* 12. When choosing a holiday, what are some of your determining factors for travel to a destination. Select in order of importance

  Not Important Slightly Important Moderately Important Important Very Important
Visiting Family and Friends
Activities and Attraction in the destination
Cultural Experiences - carnivals, shows etc

* 13. How would you usually travel?

* 14. Where do you usually search for travel inspiration? Rate in order of likelihood

  Not Likely Somewhat Likely Very Likely
Guide Books
Travel Blogs
Travel Magazine
Family and Friends
Travel Agents

* 15. How would you usually book your holiday?

* 16. What destinations have you visited in the past 12 months?

* 17. What type of holiday do you plan on taking in the next 12 months?

* 18. When do you intend to travel next?

* 19. Thank you for taking the time to complete the survey.

Enter your details below to be entered in the prize draw to win a 7 night holiday to Saint Lucia, compliments SN Travel, Bay Gardens Hotel and The Saint Lucia Tourism Authority