BrightLocal Content Survey - August 2020

We'd like to ask you some questions about the content we at BrightLocal produce and publish. By 'content', we're referring to things like our guides, news pieces, resources, research, webinars and podcasts, all of which are published under the banner of 'Bright Ideas' on our website.

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* 1. Which of the following best describes you?

I work for an agency specializing in local SEO

I work for a digital marketing agency

I am an SEO consultant or freelancer

I work for a local business with a single location

I work for a business with up to 25 locations

I work for an enterprise business with 25+ locations

Other (please specify)

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* 2. Are you currently a BrightLocal customer or trialist?

Yes, I am a BrightLocal customer

Yes, I am currently on a free trial of BrightLocal

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* 3. To what extent do you agree with the statement, "BrightLocal is a trusted source of information for local search excellence"?

0 - Strongly disagree

5 - Neither agree nor disagree

10 - Strongly agree

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 4. Please rate BrightLocal's content in the following areas:

	Very good	Good	Acceptable	Poor	Very poor	Unsure
Quality of images	Quality of images Very good	Quality of images Good	Quality of images Acceptable	Quality of images Poor	Quality of images Very poor	Quality of images Unsure
Tone of voice	Tone of voice Very good	Tone of voice Good	Tone of voice Acceptable	Tone of voice Poor	Tone of voice Very poor	Tone of voice Unsure
Quality of writing	Quality of writing Very good	Quality of writing Good	Quality of writing Acceptable	Quality of writing Poor	Quality of writing Very poor	Quality of writing Unsure
Layout and design	Layout and design Very good	Layout and design Good	Layout and design Acceptable	Layout and design Poor	Layout and design Very poor	Layout and design Unsure
Readability	Readability Very good	Readability Good	Readability Acceptable	Readability Poor	Readability Very poor	Readability Unsure
Quality of information	Quality of information Very good	Quality of information Good	Quality of information Acceptable	Quality of information Poor	Quality of information Very poor	Quality of information Unsure

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* 5. Which of the following BrightLocal content series are you aware of? [Please tick all that apply]

We Asked the Experts (expert opinions)

Adventures in Local Marketing (podcasts)

Local Search Clinic (webinars)

Advance Your Agency (guides)

Local Quizness (quizzes)

None of the above

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* 6. Please rate how interested you are in reading news, guides or opinion about the following topics for local businesses:

	Very interested	Fairly interested	Slightly interested	Not very interested	Not at all interested
Google My Business	Google My Business Very interested	Google My Business Fairly interested	Google My Business Slightly interested	Google My Business Not very interested	Google My Business Not at all interested
Citation building	Citation building Very interested	Citation building Fairly interested	Citation building Slightly interested	Citation building Not very interested	Citation building Not at all interested
Local search rankings	Local search rankings Very interested	Local search rankings Fairly interested	Local search rankings Slightly interested	Local search rankings Not very interested	Local search rankings Not at all interested
Local SEO news	Local SEO news Very interested	Local SEO news Fairly interested	Local SEO news Slightly interested	Local SEO news Not very interested	Local SEO news Not at all interested
On-site optimization	On-site optimization Very interested	On-site optimization Fairly interested	On-site optimization Slightly interested	On-site optimization Not very interested	On-site optimization Not at all interested
Link building	Link building Very interested	Link building Fairly interested	Link building Slightly interested	Link building Not very interested	Link building Not at all interested
Online reviews	Online reviews Very interested	Online reviews Fairly interested	Online reviews Slightly interested	Online reviews Not very interested	Online reviews Not at all interested
Paid search	Paid search Very interested	Paid search Fairly interested	Paid search Slightly interested	Paid search Not very interested	Paid search Not at all interested
Content marketing	Content marketing Very interested	Content marketing Fairly interested	Content marketing Slightly interested	Content marketing Not very interested	Content marketing Not at all interested
Social media	Social media Very interested	Social media Fairly interested	Social media Slightly interested	Social media Not very interested	Social media Not at all interested

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* 7. Are there any local marketing topics you'd like us to publish more about, or particular content formats you'd like to see more of?

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* 8. Please rate how much you agree with the following statements:

	Strongly agree	Agree	Neither agree nor disagree	Disagree	Strongly disagree
I like to take the time to fully read and absorb articles about local SEO	I like to take the time to fully read and absorb articles about local SEO Strongly agree	I like to take the time to fully read and absorb articles about local SEO Agree	I like to take the time to fully read and absorb articles about local SEO Neither agree nor disagree	I like to take the time to fully read and absorb articles about local SEO Disagree	I like to take the time to fully read and absorb articles about local SEO Strongly disagree
I don't have time to spend reading the entirety of local SEO articles, so I tend to skim-read them	I don't have time to spend reading the entirety of local SEO articles, so I tend to skim-read them Strongly agree	I don't have time to spend reading the entirety of local SEO articles, so I tend to skim-read them Agree	I don't have time to spend reading the entirety of local SEO articles, so I tend to skim-read them Neither agree nor disagree	I don't have time to spend reading the entirety of local SEO articles, so I tend to skim-read them Disagree	I don't have time to spend reading the entirety of local SEO articles, so I tend to skim-read them Strongly disagree
I prefer to watch videos about local SEO rather than read articles about it	I prefer to watch videos about local SEO rather than read articles about it Strongly agree	I prefer to watch videos about local SEO rather than read articles about it Agree	I prefer to watch videos about local SEO rather than read articles about it Neither agree nor disagree	I prefer to watch videos about local SEO rather than read articles about it Disagree	I prefer to watch videos about local SEO rather than read articles about it Strongly disagree
If the local SEO article doesn't have interesting, relevant images or charts, I tend to lose interest	If the local SEO article doesn't have interesting, relevant images or charts, I tend to lose interest Strongly agree	If the local SEO article doesn't have interesting, relevant images or charts, I tend to lose interest Agree	If the local SEO article doesn't have interesting, relevant images or charts, I tend to lose interest Neither agree nor disagree	If the local SEO article doesn't have interesting, relevant images or charts, I tend to lose interest Disagree	If the local SEO article doesn't have interesting, relevant images or charts, I tend to lose interest Strongly disagree
I check who the author is before committing to reading a local SEO article	I check who the author is before committing to reading a local SEO article Strongly agree	I check who the author is before committing to reading a local SEO article Agree	I check who the author is before committing to reading a local SEO article Neither agree nor disagree	I check who the author is before committing to reading a local SEO article Disagree	I check who the author is before committing to reading a local SEO article Strongly disagree

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* 9. Are there any BrightLocal contributors you particularly like hearing from? Is there anyone who you think would make a great contributor that we might not be aware of?

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* 10. How often do you find out about new BrightLocal content through the following channels?

	Very frequently	Frequently	Occasionally	Rarely	Very rarely	Never
BrightLocal's social media accounts	BrightLocal's social media accounts Very frequently	BrightLocal's social media accounts Frequently	BrightLocal's social media accounts Occasionally	BrightLocal's social media accounts Rarely	BrightLocal's social media accounts Very rarely	BrightLocal's social media accounts Never
Social media posts from those you follow	Social media posts from those you follow Very frequently	Social media posts from those you follow Frequently	Social media posts from those you follow Occasionally	Social media posts from those you follow Rarely	Social media posts from those you follow Very rarely	Social media posts from those you follow Never
Emails from BrightLocal	Emails from BrightLocal Very frequently	Emails from BrightLocal Frequently	Emails from BrightLocal Occasionally	Emails from BrightLocal Rarely	Emails from BrightLocal Very rarely	Emails from BrightLocal Never
By checking the BrightLocal website	By checking the BrightLocal website Very frequently	By checking the BrightLocal website Frequently	By checking the BrightLocal website Occasionally	By checking the BrightLocal website Rarely	By checking the BrightLocal website Very rarely	By checking the BrightLocal website Never
Links from other websites	Links from other websites Very frequently	Links from other websites Frequently	Links from other websites Occasionally	Links from other websites Rarely	Links from other websites Very rarely	Links from other websites Never
From friends or colleagues	From friends or colleagues Very frequently	From friends or colleagues Frequently	From friends or colleagues Occasionally	From friends or colleagues Rarely	From friends or colleagues Very rarely	From friends or colleagues Never

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* 11. How often do you prefer to receive emails with new content from BrightLocal?

Whenever something new is published

Up to three times per week

Up to twice per week

Once per week only

Less than once per week

Never

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* 12. Do you have any other comments, positive or negative, about the content BrightLocal publishes? This is your chance to let us know what you really think!