Introduction

Thank you for taking the time to complete this survey.

The aim of this survey is to illustrate the current adoption of and attitudes towards programmatic advertising of both the buy and sell side of the digital advertising industry. The results will help to inform the IAB Europe Programmatic Trading Committee that provides guidance on developing a programmatic advertising strategy for publishers, agencies and advertisers.

The survey will only take 15 minutes to complete and we encourage you to add in any additional comments you may have.

Your response will be treated in the strictest confidence and your name will not be associated with the results unless you give us explicit permission to do so. The survey will close on Friday 26 June. Respondents will be able to obtain a copy of the results.

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