Marketing professionals have been at the leading edge of digital adoption, matching the consumer’s move to connected, digital shopping and consumption with an array of digital marketing, acquisition and retention techniques. As digital, driven by ecommerce and mobile, increasingly permeates the retail organisation, we are seeing the seeds of AI (artificial intelligence) and machine learning picking up from last year’s algorithmic and rules-based systems as enablers of great capability.
In partnership with Emarsys, we're looking to find out more about the prerequisites for AI to thrive (data, process, culture etc.) along with factors that might inhibit adoption and we'd like to know your experiences & views.
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