Marketing in Food Survey

Question Title

* 1. Do you have someone responsible for marketing in your organisation? If so who is responsible?

Marketing Director

Marketing Manager

Sales Director

Sales Manager / Business Development Manager

Marketing Junior ( co-ordinator / administrator / executive)

Nobody in the company directly responsible for marketing

Other (please specify)

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* 2. Which planning processes does your organisation work to?

Business Plan

Marketing Plan

Digital Marketing Plan

Don't know

Other (please specify)

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* 3. Which of the marketing metrics below does your organisation use to measure marketing performance?

Sales leads

Sales conversions

Cost of customer acquisition

Customer lifetime sales value

Marketing budget performance

Profit

Turnover

Other (please specify)

Question Title

* 4. Which of the Digital marketing metrics below does your organisation use to measure marketing performance?

LinkedIn, Facebook, Twitter, Instagram (Followers / impressions / Reach / Engagement)

Website analytics (Google)

Online form submissions

Email (opens, read and click rates)

Search Engine Optimisation (SEO)

Other (please specify)

Question Title

* 5. How important to you are the following marketing tactics?

	Not at All	Important	Very Important
Directories	Directories Not at All	Directories Important	Directories Very Important
Brochures, leaflets, flyers	Brochures, leaflets, flyers Not at All	Brochures, leaflets, flyers Important	Brochures, leaflets, flyers Very Important
Exhibitions / Trade Shows	Exhibitions / Trade Shows Not at All	Exhibitions / Trade Shows Important	Exhibitions / Trade Shows Very Important
Events / Seminars / Networking	Events / Seminars / Networking Not at All	Events / Seminars / Networking Important	Events / Seminars / Networking Very Important
Direct Mail	Direct Mail Not at All	Direct Mail Important	Direct Mail Very Important
Email Marketing	Email Marketing Not at All	Email Marketing Important	Email Marketing Very Important
Social Media Marketing (LinkedIn / Facebook / Twitter etc)	Social Media Marketing (LinkedIn / Facebook / Twitter etc) Not at All	Social Media Marketing (LinkedIn / Facebook / Twitter etc) Important	Social Media Marketing (LinkedIn / Facebook / Twitter etc) Very Important
Telemarketing	Telemarketing Not at All	Telemarketing Important	Telemarketing Very Important
Sales people	Sales people Not at All	Sales people Important	Sales people Very Important
Television / Radio Advertising	Television / Radio Advertising Not at All	Television / Radio Advertising Important	Television / Radio Advertising Very Important
Outdoor advertising ( Billboard, bus etc)	Outdoor advertising ( Billboard, bus etc) Not at All	Outdoor advertising ( Billboard, bus etc) Important	Outdoor advertising ( Billboard, bus etc) Very Important
Trade Media Advertising	Trade Media Advertising Not at All	Trade Media Advertising Important	Trade Media Advertising Very Important
Retail Point of Sale and promotions	Retail Point of Sale and promotions Not at All	Retail Point of Sale and promotions Important	Retail Point of Sale and promotions Very Important
Newsletter	Newsletter Not at All	Newsletter Important	Newsletter Very Important
Adwords ( Google / Bing / Facebook etc)	Adwords ( Google / Bing / Facebook etc) Not at All	Adwords ( Google / Bing / Facebook etc) Important	Adwords ( Google / Bing / Facebook etc) Very Important
Regular Web Content	Regular Web Content Not at All	Regular Web Content Important	Regular Web Content Very Important

Other (please specify)

Question Title

* 6. Select the 3 most important marketing tactics to your organisation?

Directories

Brochures, leaflets, flyers

Exhibitions / Trade Shows

Events / Seminars / Networking

Direct Mail

Email Marketing

Social Media Marketing (LinkedIn / Facebook / Twitter etc)

Telemarketing

Sales people

Television / Radio Advertising

Outdoor advertising ( Billboard, bus etc)

Trade Media Advertising

Retail Point of Sale and promotions

Newsletter

Adwords ( Google / Bing / Facebook etc)

Regular Web Content

Other (please specify)

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* 7. In your opinion do the overall marketing activities of your organisation achieve...

	Yes	No
New business generation	New business generation Yes	New business generation No
Existing business growth	Existing business growth Yes	Existing business growth No
Brand awareness	Brand awareness Yes	Brand awareness No
Does not appear to deliver	Does not appear to deliver Yes	Does not appear to deliver No

Other (please specify)

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* 8. Within your organisation how well does marketing interact with sales?

Yes very effectively

Not as well as it should

No interaction

Don't know

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* 9. Which of the below best describes your organisations Customer Relationship Management (CRM) system

No CRM system

Poor CRM

Invisible sales and marketing pipeline

Wrong CRM system

Brilliant CRM in place

Marketing in Food

Question Title

* 1. Do you have someone responsible for marketing in your organisation? If so who is responsible?

Question Title

* 2. Which planning processes does your organisation work to?

Question Title

* 3. Which of the marketing metrics below does your organisation use to measure marketing performance?

Question Title

* 4. Which of the Digital marketing metrics below does your organisation use to measure marketing performance?

Question Title

* 5. How important to you are the following marketing tactics?

Question Title

* 6. Select the 3 most important marketing tactics to your organisation?

Question Title

* 7. In your opinion do the overall marketing activities of your organisation achieve...

Question Title

* 8. Within your organisation how well does marketing interact with sales?

Question Title

* 9. Which of the below best describes your organisations Customer Relationship Management (CRM) system

Question Title

* 10. About You - So we can share the results- please enter your Email address