Surge marketing, consulting application

Hi

Thank-you for your interest in working with me as a marketing consultant.

Before we do anything together, I would like to learn about your situation. Highly skilled and dedicated I may be, but there is only one of me, so I need to focus my energy and attention on businesses I really care about. So this step saves us both a lot of heartache by pretty quickly getting to a yes/no from me.

I look forward to hearing from you and I really hope we can build some success together. Obviously all of your responses are just between us.

All the best
John Allsopp

Question Title

* 1. What's your biggest marketing challenge right now?

Question Title

* 2. Could you describe your business or organisation for me?

Question Title

* 3. .. and what's your role in it?

Question Title

* 4. How big is your organisation?

We're a global corporation

I've a small team

It's just me

Quite big

I'm thinking medium sized

Small subsid/team but part of a bigger organisation

Question Title

* 5. Why do you want to tackle this challenge now?

Question Title

* 6. How many new clients did you get in the last month? So .. this is people who bought your main product, not your tentative initial special offer, and not regular clients, this is specifically the people who became a proper client (or customer, or donator or whatever is your main outcome) in the last month (or whatever timeline works for you .. quarter/year, whatever, just keep that consistent throughout).

Question Title

* 7. What actually are you selling, and what is each of those single purchases worth to you? (Not lifetime value, just the worth of this one main purchase.)

Question Title

* 8. For these purchases, do you have an upsell? If someone buys, do you offer them something else to go with it or a much bigger thing just in case that's what they really want? What's the uptake and profit on those?

Question Title

* 9. And do you have a downsell for those who don't buy? How do you communicate that, and what's the takeup and profit?

Question Title

* 10. Who are you selling to, and how do you group your clients/prospects? I talk about boxes or categories of clients .. you probably already do that (probably in a different way to how I would do it) but so .. how are you doing it? And how does that map onto the client info above? Which of these categories is your most lucrative/successful?

Question Title

* 11. What's your process for moving these single customers to becoming regular, repeat customers?

Question Title

* 12. Assuming you would like me to get in touch (whichever way I decide), please provide the usual:

Name

Company

Address

Address 2

City/Town

State/Province

ZIP/Postal Code

Country

Email Address

Phone Number

Question Title

* 13. I'm going to need your website address, if you have one

Well, that's just awesome, thank-you for taking the time. I'll be in touch soon.