Surge marketing, consulting application

Hi

Thank-you for your interest in working with me as a marketing consultant.

Before we do anything together, I would like to learn about your situation. Highly skilled and dedicated I may be, but there is only one of me, so I need to focus my energy and attention on businesses I really care about. So this step saves us both a lot of heartache by pretty quickly getting to a yes/no from me.

I look forward to hearing from you and I really hope we can build some success together. Obviously all of your responses are just between us.

All the best
John Allsopp

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* 1. What's your biggest marketing challenge right now?

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* 2. Could you describe your business or organisation for me?

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* 3. .. and what's your role in it?

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* 4. How big is your organisation?

It's just me

I'm thinking medium sized

We're a global corporation

Small subsid/team but part of a bigger organisation

I've a small team

Quite big

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* 5. Why do you want to tackle this challenge now?

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* 6. How many new clients did you get in the last month? So .. this is people who bought your main product, not your tentative initial special offer, and not regular clients, this is specifically the people who became a proper client (or customer, or donator or whatever is your main outcome) in the last month (or whatever timeline works for you .. quarter/year, whatever, just keep that consistent throughout).

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* 7. What actually are you selling, and what is each of those single purchases worth to you? (Not lifetime value, just the worth of this one main purchase.)

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* 8. For these purchases, do you have an upsell? If someone buys, do you offer them something else to go with it or a much bigger thing just in case that's what they really want? What's the uptake and profit on those?

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* 9. And do you have a downsell for those who don't buy? How do you communicate that, and what's the takeup and profit?

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* 10. Who are you selling to, and how do you group your clients/prospects? I talk about boxes or categories of clients .. you probably already do that (probably in a different way to how I would do it) but so .. how are you doing it? And how does that map onto the client info above? Which of these categories is your most lucrative/successful?

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* 11. What's your process for moving these single customers to becoming regular, repeat customers?

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* 12. Assuming you would like me to get in touch (whichever way I decide), please provide the usual:

Name

Company

Address

Address 2

City/Town

State/Province

ZIP/Postal Code

Country

Email Address

Phone Number

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* 13. I'm going to need your website address, if you have one

Well, that's just awesome, thank-you for taking the time. I'll be in touch soon.