As a senior communicator/marketer in the logistics industry, we would be grateful if you could take 5-10 minutes to complete the multiple choice survey below. We will send you a free copy of the findings of our Communications Trends in the Logistics Industry 2021 study. All individual responses will be treated with the utmost confidentiality and findings will be reported only on a consolidated basis.

This research is being conducted by JBP which has worked in the field of communications in the logistics sector for thirty years.

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* 1. Details

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* 2. What is your position/title?

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* 3. Which have been your three strategic communications objectives over the last 12 months? (please tick three choices from the list below)

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* 4. Which of the following strategic communications areas do you feel you need to do more work on and will be focusing on in 2021? Tick all those appropriate.

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* 5. Which types of communications have you undertaken in the past two years? (Please tick all that are appropriate)

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* 6. Which areas of communications do you think you need to improve the most on a scale of 1-5 (where 1 is no improvement needed and 5 is major improvement needed)

  Scale
Mainstream media relations (broadcast and print)
Social/digital media
Visual communications (video and infographics)
Stakeholder engagement (e.g. roundtables, forums etc.)
Customer communications (e.g. external newsletter/magazine either print or online)
Internal communications and engagement
Reputation management
Specific campaigns
SEO optimised content
Interactive webinars

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* 7. How would you best describe your current communications? (Please tick all that are appropriate)

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* 8. What do you find to be the most effective form of media communications? (Please tick those that are appropriate)

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* 9. Which traditional media do you have most success with?

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* 10. Which social media channels do you use? (please check all that are appropriate)

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* 11. Which two social media channels have proved to be the best performing social media channels for engagement? (please tick two choices)

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* 12. What do you use social media for? (please tick all that are appropriate)

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* 13. How do you rate your engagement with your social media channels?

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* 14. How are you measuring social media activities currently? (please tick all appropriate)

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* 15. Do you think you are measuring the effectiveness of social media effectively?

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* 16. What do you see as the big logistics themes in 2021 that your organisation will leverage for PR purposes? (Please tick all that are appropriate)

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* 17. Has COVID-19 changed your communications approach?

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* 18. How has COVID-19 changed your communications direction? (please tick all that are appropriate)

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* 19. How do you rate your measurement of your communications activities?

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* 20. How do you measure your communications performance in line with strategic objectives? (please tick all those that are appropriate)

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* 21. How good do you think the ROI is for your communications activities? On a scale of 1-10 where 1 is poor and 10 is outstanding.

1 10
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i We adjusted the number you entered based on the slider’s scale.

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* 22. How do you currently undertake your communications?

Thank you for completing the study and we will send you a copy of the special report that will be produced on the survey’s findings. If you wish to find out more about JBP’s track record in the logistics sector please visit our website. 

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