State of the Nation 2022: Industry Survey

Industry respondents

The State of the Nation is the DTG's annual data-driven analysis of the digital TV industry. Your responses, along with those of more than 2,000 consumers across all TV viewing demographics, will set the benchmarks, set the trends and set the direction of future innovation, technologies and policy.

An important elevator pitch to Government, investors and international partners, the report also sets out the value the UK contributes as a world leader in the sector.

This survey should only take five minutes to complete.

Question Title

* 1. Do you believe the level of digital TV innovation being pioneered in the UK is -

Growing

Stable

Falling

Question Title

* 2. Please score these areas of potential focus for digital TV innovation in the UK (1=low potential, 5 = high potential)

	Low potential 1.	2.	3.	4.	High Potential 5.
Augmented/Virtual/Mixed Reality	Augmented/Virtual/Mixed Reality Low potential 1.	Augmented/Virtual/Mixed Reality 2.	Augmented/Virtual/Mixed Reality 3.	Augmented/Virtual/Mixed Reality 4.	Augmented/Virtual/Mixed Reality High Potential 5.
Sports TV technology	Sports TV technology Low potential 1.	Sports TV technology 2.	Sports TV technology 3.	Sports TV technology 4.	Sports TV technology High Potential 5.
Integration of broadcast and IP services on TV sets	Integration of broadcast and IP services on TV sets Low potential 1.	Integration of broadcast and IP services on TV sets 2.	Integration of broadcast and IP services on TV sets 3.	Integration of broadcast and IP services on TV sets 4.	Integration of broadcast and IP services on TV sets High Potential 5.
Compression	Compression Low potential 1.	Compression 2.	Compression 3.	Compression 4.	Compression High Potential 5.
Sustainability	Sustainability Low potential 1.	Sustainability 2.	Sustainability 3.	Sustainability 4.	Sustainability High Potential 5.
Automated techniques for adapting content to multiple screens	Automated techniques for adapting content to multiple screens Low potential 1.	Automated techniques for adapting content to multiple screens 2.	Automated techniques for adapting content to multiple screens 3.	Automated techniques for adapting content to multiple screens 4.	Automated techniques for adapting content to multiple screens High Potential 5.
Esports	Esports Low potential 1.	Esports 2.	Esports 3.	Esports 4.	Esports High Potential 5.
Sound technology	Sound technology Low potential 1.	Sound technology 2.	Sound technology 3.	Sound technology 4.	Sound technology High Potential 5.
Universal search and discovery of content	Universal search and discovery of content Low potential 1.	Universal search and discovery of content 2.	Universal search and discovery of content 3.	Universal search and discovery of content 4.	Universal search and discovery of content High Potential 5.
Broadcast via 5G	Broadcast via 5G Low potential 1.	Broadcast via 5G 2.	Broadcast via 5G 3.	Broadcast via 5G 4.	Broadcast via 5G High Potential 5.
Improvements in picture quality	Improvements in picture quality Low potential 1.	Improvements in picture quality 2.	Improvements in picture quality 3.	Improvements in picture quality 4.	Improvements in picture quality High Potential 5.
Addressable advertising	Addressable advertising Low potential 1.	Addressable advertising 2.	Addressable advertising 3.	Addressable advertising 4.	Addressable advertising High Potential 5.
AI and Machine Learning	AI and Machine Learning Low potential 1.	AI and Machine Learning 2.	AI and Machine Learning 3.	AI and Machine Learning 4.	AI and Machine Learning High Potential 5.
Ultra HD (UHD)	Ultra HD (UHD) Low potential 1.	Ultra HD (UHD) 2.	Ultra HD (UHD) 3.	Ultra HD (UHD) 4.	Ultra HD (UHD) High Potential 5.
Gaming	Gaming Low potential 1.	Gaming 2.	Gaming 3.	Gaming 4.	Gaming High Potential 5.
Optimising the TV experience on mobile devices	Optimising the TV experience on mobile devices Low potential 1.	Optimising the TV experience on mobile devices 2.	Optimising the TV experience on mobile devices 3.	Optimising the TV experience on mobile devices 4.	Optimising the TV experience on mobile devices High Potential 5.
New TV content formats	New TV content formats Low potential 1.	New TV content formats 2.	New TV content formats 3.	New TV content formats 4.	New TV content formats High Potential 5.
User Interface	User Interface Low potential 1.	User Interface 2.	User Interface 3.	User Interface 4.	User Interface High Potential 5.

Question Title

* 3. Please state to what level you agree with these statements about potential threats to the digital TV innovation sector in the UK (1= Strongly disagree, 3= Neither agree or disagree, 5= Strongly agree)

	Strongly disagree 1.	2.	Neither agree or disagree 3.	4.	Strongly agree 5.
The key innovations in TV broadcast are now in place and so future work is relatively minor	The key innovations in TV broadcast are now in place and so future work is relatively minor Strongly disagree 1.	The key innovations in TV broadcast are now in place and so future work is relatively minor 2.	The key innovations in TV broadcast are now in place and so future work is relatively minor Neither agree or disagree 3.	The key innovations in TV broadcast are now in place and so future work is relatively minor 4.	The key innovations in TV broadcast are now in place and so future work is relatively minor Strongly agree 5.
Funding of innovation is available only if a clear return on investment is anticipated	Funding of innovation is available only if a clear return on investment is anticipated Strongly disagree 1.	Funding of innovation is available only if a clear return on investment is anticipated 2.	Funding of innovation is available only if a clear return on investment is anticipated Neither agree or disagree 3.	Funding of innovation is available only if a clear return on investment is anticipated 4.	Funding of innovation is available only if a clear return on investment is anticipated Strongly agree 5.
New video coding standards are essential to support streaming services	New video coding standards are essential to support streaming services Strongly disagree 1.	New video coding standards are essential to support streaming services 2.	New video coding standards are essential to support streaming services Neither agree or disagree 3.	New video coding standards are essential to support streaming services 4.	New video coding standards are essential to support streaming services Strongly agree 5.
Further innovation in broadcast will be sidelined in favour of a move to streaming	Further innovation in broadcast will be sidelined in favour of a move to streaming Strongly disagree 1.	Further innovation in broadcast will be sidelined in favour of a move to streaming 2.	Further innovation in broadcast will be sidelined in favour of a move to streaming Neither agree or disagree 3.	Further innovation in broadcast will be sidelined in favour of a move to streaming 4.	Further innovation in broadcast will be sidelined in favour of a move to streaming Strongly agree 5.
The key technical innovations in streaming services are now in place and so future work is relatively minor	The key technical innovations in streaming services are now in place and so future work is relatively minor Strongly disagree 1.	The key technical innovations in streaming services are now in place and so future work is relatively minor 2.	The key technical innovations in streaming services are now in place and so future work is relatively minor Neither agree or disagree 3.	The key technical innovations in streaming services are now in place and so future work is relatively minor 4.	The key technical innovations in streaming services are now in place and so future work is relatively minor Strongly agree 5.
The trend towards streaming means standards will be increasingly developed outside the UK	The trend towards streaming means standards will be increasingly developed outside the UK Strongly disagree 1.	The trend towards streaming means standards will be increasingly developed outside the UK 2.	The trend towards streaming means standards will be increasingly developed outside the UK Neither agree or disagree 3.	The trend towards streaming means standards will be increasingly developed outside the UK 4.	The trend towards streaming means standards will be increasingly developed outside the UK Strongly agree 5.
HD is sufficient for television broadcasts	HD is sufficient for television broadcasts Strongly disagree 1.	HD is sufficient for television broadcasts 2.	HD is sufficient for television broadcasts Neither agree or disagree 3.	HD is sufficient for television broadcasts 4.	HD is sufficient for television broadcasts Strongly agree 5.
The current absence of mandated switch-off/switch-over deadlines for broadcast services (eg Standard definition on DVB-T) is limiting UK innovation	The current absence of mandated switch-off/switch-over deadlines for broadcast services (eg Standard definition on DVB-T) is limiting UK innovation Strongly disagree 1.	The current absence of mandated switch-off/switch-over deadlines for broadcast services (eg Standard definition on DVB-T) is limiting UK innovation 2.	The current absence of mandated switch-off/switch-over deadlines for broadcast services (eg Standard definition on DVB-T) is limiting UK innovation Neither agree or disagree 3.	The current absence of mandated switch-off/switch-over deadlines for broadcast services (eg Standard definition on DVB-T) is limiting UK innovation 4.	The current absence of mandated switch-off/switch-over deadlines for broadcast services (eg Standard definition on DVB-T) is limiting UK innovation Strongly agree 5.
Innovation in broadcast technology should be abandoned in favour of progressing improvements in IP-based delivery	Innovation in broadcast technology should be abandoned in favour of progressing improvements in IP-based delivery Strongly disagree 1.	Innovation in broadcast technology should be abandoned in favour of progressing improvements in IP-based delivery 2.	Innovation in broadcast technology should be abandoned in favour of progressing improvements in IP-based delivery Neither agree or disagree 3.	Innovation in broadcast technology should be abandoned in favour of progressing improvements in IP-based delivery 4.	Innovation in broadcast technology should be abandoned in favour of progressing improvements in IP-based delivery Strongly agree 5.
5G broadcast delivers an IP-based future for television services	5G broadcast delivers an IP-based future for television services Strongly disagree 1.	5G broadcast delivers an IP-based future for television services 2.	5G broadcast delivers an IP-based future for television services Neither agree or disagree 3.	5G broadcast delivers an IP-based future for television services 4.	5G broadcast delivers an IP-based future for television services Strongly agree 5.

Question Title

* 4. Should the UK TV industry continue to innovate and develop new technology, or instead utilise existing standards and technologies already available?
(Please rate on a scale of 1 to 5 where 1 = utilise existing standards, 3 = use both and 5 = focus on innovating new technologies)

Question Title

* 5. How important is it to you that everyone in the UK has access to free, national and geographically relevant television in the future (this is currently provided by public service broadcasters such as BBC, ITV, Channel 4, Channel 5, and News outlets including Sky News and GB News)?
(Please rate on a scale of 1 to 5, where 1 = not important at all and 5 = very important)

Question Title

* 6. Which areas should the industry focus upon to ensure the UK sustains a national television proposition that remains relevant and unique against the backdrop of a global content ecosystem? (Please select no more than 3)

UK-focused service prominence rules encompassing channel priority and content discovery (incl. prioritised search/recommendation)

High quality user experiences with consistent and seamless navigation between services (linear and on-demand)

A reduced set of technical solutions

Greater technical harmonisation with other markets

Trusted and secure devices and services

Subtle but effective addressability for personalised recommendations and advertising

Single sign-on to access different services

Other (please specify)

Question Title

* 7. Which areas should the industry focus upon to ensure it is ready for a fully IP future? (Please select no more than 3)

Service reliability (incl. security, resilience and robustness)

A high-quality linear channel viewing experience incl. fast channel change and low latency streams.

Seamless and consistent navigation between services (linear and on-demand)

Simple device setup incl. service discovery and easy sign-on process

A user interface incorporating elements that are familiar to all viewers e.g. logical channel numbers

Consistent streaming video and metadata standards and formats

Other (please specify)

Question Title

* 8. Please score the following areas where additional industry efforts could be placed to improve consumer viewing experiences when watching television. (1=limited industry effort required, 5 = significant additional industry effort required)

	1	2	3	4	5
Aggregation of streaming apps and services into one place	Aggregation of streaming apps and services into one place 1	Aggregation of streaming apps and services into one place 2	Aggregation of streaming apps and services into one place 3	Aggregation of streaming apps and services into one place 4	Aggregation of streaming apps and services into one place 5
Advertising technology	Advertising technology 1	Advertising technology 2	Advertising technology 3	Advertising technology 4	Advertising technology 5
Improved audio experiences	Improved audio experiences 1	Improved audio experiences 2	Improved audio experiences 3	Improved audio experiences 4	Improved audio experiences 5
Consistent streaming experience	Consistent streaming experience 1	Consistent streaming experience 2	Consistent streaming experience 3	Consistent streaming experience 4	Consistent streaming experience 5
Improving programming and content	Improving programming and content 1	Improving programming and content 2	Improving programming and content 3	Improving programming and content 4	Improving programming and content 5
Personalised viewing experiences	Personalised viewing experiences 1	Personalised viewing experiences 2	Personalised viewing experiences 3	Personalised viewing experiences 4	Personalised viewing experiences 5
Better picture quality	Better picture quality 1	Better picture quality 2	Better picture quality 3	Better picture quality 4	Better picture quality 5
Voice control and voice search	Voice control and voice search 1	Voice control and voice search 2	Voice control and voice search 3	Voice control and voice search 4	Voice control and voice search 5
User interface & search and navigation	User interface & search and navigation 1	User interface & search and navigation 2	User interface & search and navigation 3	User interface & search and navigation 4	User interface & search and navigation 5
Accessibility	Accessibility 1	Accessibility 2	Accessibility 3	Accessibility 4	Accessibility 5

Question Title

* 9. Which of the following do you think are most important to consumers while viewing? (Please select no more than 3)

Easy-to-use menu or EPG

Personalised and adaptive experiences based on how/what viewers watch/access

Ability to choose the ending to TV shows

Access to additional relevant features when watching live sports eg goal replays, alerts, different commentary, crowd noise

Availability of additional info on screen e.g. actor information

Ability to search and access content in one place

Watching content in virtual or augmented reality

Sound quality

Consistent, quality viewing experience

Picture quality and resolution

Sustainability/environments credentials of a platform/channel/service

Similar user experiences regardless of via OTT services or traditional broadcast

Relevance of adverts

Other (please specify)

Question Title

* 10. Sustainability: How important is establishing a baseline set of metrics to fully quantify the end-to-end comparable energy usage across both broadcasting and streaming services? (Please rate on a scale of 1 to 5, where 1 = not at all important and 5 = very important)

Question Title

* 11. In your opinion, which segment of the broadcast delivery chain could make the most gains in reducing environmental impact?

Streaming delivery

Content creation/filming/acquisition

Content encoding/compression

Broadcasting networks

Content editing/preparation

Consumer devices (e.g TVs, STBs, routers etc)

Other (please specify)

Question Title

* 12. Content delivered in higher resolutions and at higher frame rates uses more energy. What ceiling should be set, if any, on TV resolution to help accurately define (and meet) sustainability targets?

8Kp120

8Kp60

4Kp120

4Kp60

HD 1080p60

No ceiling

Question Title

* 13. Where is your company HQ located?

Elsewhere in Europe

North America

Latin America

Asia-Pacific

Middle East/Africa

About you

Question Title

* 14. Which industry sector do you work in?

Broadcaster

OTT Platform

Production

Post-production

Hardware supplier

Software supplier / Cloud services

Telecoms

Mobile

Media distribution (cable, satellite, terrestrial, IP)

Research & Development

Systems integrator

Consultancy / Analytics / Research

Government / Industry Body / Educational organisation

Other (please specify)

Question Title

* 15. Please indicate your name, job title and company. Your responses will never be shared or attributed to you personally or to your company (OPTIONAL)

NAME

JOB TITLE

COMPANY

State of the Nation 2022: Industry Survey

Industry respondents

Question Title

* 1. Do you believe the level of digital TV innovation being pioneered in the UK is -

Question Title

* 2. Please score these areas of potential focus for digital TV innovation in the UK (1=low potential, 5 = high potential)

Question Title

* 3. Please state to what level you agree with these statements about potential threats to the digital TV innovation sector in the UK (1= Strongly disagree, 3= Neither agree or disagree, 5= Strongly agree)

Question Title

* 4. Should the UK TV industry continue to innovate and develop new technology, or instead utilise existing standards and technologies already available? (Please rate on a scale of 1 to 5 where 1 = utilise existing standards, 3 = use both and 5 = focus on innovating new technologies)

Question Title

Question Title

* 6. Which areas should the industry focus upon to ensure the UK sustains a national television proposition that remains relevant and unique against the backdrop of a global content ecosystem? (Please select no more than 3)

Question Title

* 7. Which areas should the industry focus upon to ensure it is ready for a fully IP future? (Please select no more than 3)

Question Title

* 8. Please score the following areas where additional industry efforts could be placed to improve consumer viewing experiences when watching television. (1=limited industry effort required, 5 = significant additional industry effort required)

Question Title

* 9. Which of the following do you think are most important to consumers while viewing? (Please select no more than 3)

Question Title

* 10. Sustainability: How important is establishing a baseline set of metrics to fully quantify the end-to-end comparable energy usage across both broadcasting and streaming services? (Please rate on a scale of 1 to 5, where 1 = not at all important and 5 = very important)

Question Title

* 11. In your opinion, which segment of the broadcast delivery chain could make the most gains in reducing environmental impact?

Question Title

* 12. Content delivered in higher resolutions and at higher frame rates uses more energy. What ceiling should be set, if any, on TV resolution to help accurately define (and meet) sustainability targets?

Question Title

* 13. Where is your company HQ located?

Question Title

* 14. Which industry sector do you work in?

Question Title

* 15. Please indicate your name, job title and company. Your responses will never be shared or attributed to you personally or to your company (OPTIONAL)

* 4. Should the UK TV industry continue to innovate and develop new technology, or instead utilise existing standards and technologies already available?
(Please rate on a scale of 1 to 5 where 1 = utilise existing standards, 3 = use both and 5 = focus on innovating new technologies)