Wedding Dresses - Survey for unmarried women

The questions below are for single women, women in relationships who would like to get married and engaged women who haven't yet purchased their wedding dress living in the UK (though people living in London are of particular interest). Please answer the questions according to how you would think about buying a dress if doing it for the first time or you had to do it again. Thank you in advance for taking this survey! :)

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* 1. Where do you live?

Greater London

South West England

South East England

The Midlands

North East England

North West England

Scotland

Wales

Northen Ireland

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* 2. What's your age bracket?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

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* 3. Please select the ideal silhouette(s) for you on your wedding day (you can select up to 3 if you like)

Ball gown - Large skit

A line - gentle flare from waist

Modified A line - flare from hips

Trumpet - big flare from mid thigh

Mermaid - dramatic flare from knee

Sheath - hugs body all the way down

Tea-Length- below knee to ankle

Mini - Above the knee

Empire - loose and flowing

High-Low - High front low back

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* 4. Which is more you in terms of style?

a) Plain, simple and traditional perhaps with a few key accessories or a key focal point

b) Traditional with a little more sparkle, shimmer and interesting features than (a)

c) Edgy/sexy, fashion forward and not traditional.

d) Extravagant and blingy with lots of sequins and/ or crystals/embroidery

e) Classic and lacy

f) Mixed and matched

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* 5. When shopping for a dress, would you prefer the staff to be:

a) Very professional, helpful and interested – They combine a variety of options of what suits your body type as well as listening to what you like, giving you a selection of ideas to choose from to help you make the best selection. The staff will also ask you questions about your big day plans and about your relationship in a friendly and relaxed manner to build a rapport with you.

b) Very professional and helpful – All the above, except that the staff only ask necessary questions about your day in order to complete the alterations or match your venue to the dress etc.

c) Professional – The staff simply act as an assistant letting you look through their collection and choose the designs you like the best, answering only the questions you ask. They don’t engage in small talk or give too many/ any suggestions.

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* 6. How likely are you to have a dress made from a design or idea you sketched, or idea discussed together with a designer which they sketched for you?

Very likely

Likely

I'd consider it

Neither likely nor unlikely

Unlikely

Very unlikely

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* 7. Would you prefer to:

a) Buy a dress online

b) Buy from a local bridal retailer

c) Have a dress custom designed

(Please state the reason for your choice)

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* 8. If you chose (b) for question 5 or (c) and did not have online buying in mind, which of the following points would convince you to buy online instead (you can choose more than one answer).

a) Reliable and fast email contact with the online retailer

b) Reliable and fast phone contact with the online retailer

c) Being able to try before you buy

d) Face to face service after the online transaction (i.e. the designer would come to your home for fittings and take your dress for alterations as well as offer advice and support)

e) Cheaper than a boutique

f) Having a gown custom designed from scratch

g) An online retailer based in the UK

h) None. I will always prefer a boutique.

Other (please specify)

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* 9. For your big day, what would be the maximum price bracket you would be willing to spend on ‘The One’ Wedding dress?

a) Under £500

b) £500 - £800

c) £800 - £1500

d) £1500 - £3000

e) £3000 - £5000

f) £5000 - £8000

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* 10. What’s your school of thought when it comes to wedding dresses:

“This is the most important day of a girl’s life! The price reflects the customer service, care and craftmanship that goes in, so money isn’t an object for me”

“I would look at dresses in a variety of price ranges but if ‘the one’ cost more than my price bracket I would get it. After all, when you know… you know!”

“I would look at dresses in a variety of price ranges and buy ‘the one’ closest to my price bracket. If it doesn’t exist there’s bound to be other alternatives elsewhere, but I wouldn’t buy too cheaply”

“I would rigidly stick to my price bracket, and compromise if it wasn’t exactly what I wanted, as long as it’s nice enough – my budget is more important.”

“It’s just a day. I would just get a £20 one from China or a second hand one. The cheaper the better.”