Over a million visitors and 300,000 dogs visit Holkham and Wells beaches each year, and numbers are continuing to increase. As part of the Holkham National Nature Reserve, the beaches and areas around them are home to an incredible amount of wildlife. The increase in visitors and, in particular, dogs has started to have a noticeable, detrimental effect on some of the fragile, precious plants, birds and animals which should thrive here. We know just how much our visitors and their dogs enjoy this special place and therefore we are proposing a zoning of areas to ensure that dogs and their owners can have an enjoyable visit, the internationally rare wildlife is protected, and our beaches are spaces which everyone can enjoy.