• Do you truly understand your customer's expectations from your website?
  • Do you want to create a better online experience for your guests?
  • Do you know what improvements to your website will have the best impact?
 
We want to help visitor attractions create better websites and booking systems.

In this survey, we’re asking visitor attractions for their opinions on everything digital (from what website elements and online payment options are important to the value of mobile apps). 

Then, we’re going to find out what their customers think.

We'll compare the answers from both surveys and produce the findings into a handy guide, full of advice, for you to refer back to.

To receive this guide, please provide us with your email address at the end of this survey.

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* 1. How would you categorise your visitor attraction?

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* 2. Approximately how many visitors do you receive each year?

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* 3. What are the three biggest challenges you face as an organisation right now? Tick three.

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* 4. On a scale from 1 (not important) to 5 (extremely important), how important are the following website elements to you?

  1. Not important 2. Slightly important 3. Important 4. Very important 5. Extremely important
Location
Ticket prices
Venue map
Opening times
Clear contact information
List of facilities
Social media links
Offers page
Newsletter sign up
Option to book online
Photos and videos
Customer reviews
Accessibility information
Option to create packages (e.g. meal with entry)

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* 5. How could your website improve? Tick all that apply.

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* 6. Is there a cut off point for people to book at your venue (e.g. 24 hours before visiting the venue)?

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