Market Research - Product Testing

Black Foxes UK

Black Foxes UK would like to provide people the opportunity to show their love for silver foxes with the production of a high quality silver fox plush toy.

We believe they would make the perfect gift or desk mascot for any fox fan. And what better gift than one that also gives back - by supporting silver foxes through our Forever Foxy Campaign.

These foxes will be scientifically tested and verified prior to market by an authorized laboratory and will be EN-71 and CE compliant. Ensuring safety and suitable for ages 3+ in the UK.

They are 9 inches in height and initially available in one colour only (silver - see image). We are seeking you opinions on our proposed colour scheme, prior to getting samples shipped.

These foxes will be available for £16.99 each.

Question Title

* 1. What is your first reaction to the product?

Very positive

Somewhat positive

Neutral

Somewhat negative

Very negative

Question Title

* 2. How would you rate the proposed colours of the product?

I like them a lot, they represent the silver fox well.

The proposed colours look good!

The proposed colours are neither good or bad.

The proposed colours don't look fox-like, I prefer the grey and white version.

I don't like this colour theme, it doesn't represent a silver fox well.

Question Title

* 3. How novel (unusual and interesting) is the product?

Extremely novel

Very novel

Somewhat novel

Not so novel

Not at all novel

Question Title

* 4. When you think about the product, do you think of it as something you need or don’t need?

Definitely need

Probably need

Neutral

Probably don’t need

Definitely don’t need

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* 5. How would you rate the value for money of the product?

Excellent

Above average

Average

Below average

Poor

Question Title

* 6. If the product were available today, how likely would you be to buy the product?

Extremely likely

Very likely

Somewhat likely

Not so likely

Not at all likely

Question Title

* 7. Proceeds of sale assist our Forever Foxy Campaign. How likely is it you would purchase our product because it aided in the education about, and assistance of, silver foxes?

Extremely likely

Very likely

Somewhat likely

Not so likely

Not at all likely

Question Title

* 8. How likely is it that you would recommend our new product to a friend or colleague?

NOT AT ALL LIKELY

EXTREMELY LIKELY

Market Research - Product Testing

Black Foxes UK

Question Title

Question Title

* 1. What is your first reaction to the product?

Question Title

* 2. How would you rate the proposed colours of the product?

Question Title

* 3. How novel (unusual and interesting) is the product?

Question Title

* 4. When you think about the product, do you think of it as something you need or don’t need?

Question Title

* 5. How would you rate the value for money of the product?

Question Title

* 6. If the product were available today, how likely would you be to buy the product?

Question Title

* 7. Proceeds of sale assist our Forever Foxy Campaign. How likely is it you would purchase our product because it aided in the education about, and assistance of, silver foxes?

Question Title

* 8. How likely is it that you would recommend our new product to a friend or colleague?

Question Title

* 9. In your own words, what are the things that you would most like to improve in this new product?