Answering the post-pandemic B2B sales recruitment challenge Survey

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* 1. Is your sales focus on catching up on sales gaps or accelerating growth?

Primarily catching up

Primarily focussed on growth

Other (please specify)

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* 2. How optimistic are you of achieving your sales goals in the next 12 months?

Not optimistic at all

Wholly optimistic

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 3. In a new recruit, predominantly, what would they be doing?

Business development - new business

Account development / management

Hybrid of each

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* 4. When will you be recruiting sales roles?

Now - as soon as possible.

3 - 6 months time

6 - 12 months time

Longer than 12 months

Unsure

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* 5. If you are planning to recruit, to which level of experience are you looking to recruit?

Leadership

Management

Executive

Entry

Other (please specify)

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* 6. How important to you are the following attributes in a new sales recruit?

	Least important				Most important
Tenacity	Tenacity Least important	Tenacity	Tenacity	Tenacity	Tenacity Most important
Resilience	Resilience Least important	Resilience	Resilience	Resilience	Resilience Most important
Empathy	Empathy Least important	Empathy	Empathy	Empathy	Empathy Most important
Collaboration	Collaboration Least important	Collaboration	Collaboration	Collaboration	Collaboration Most important
Compliant	Compliant Least important	Compliant	Compliant	Compliant	Compliant Most important

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* 7. How important are the following skills in a new recruit?

	Least important				Most important
Cold calling	Cold calling Least important	Cold calling	Cold calling	Cold calling	Cold calling Most important
Social selling	Social selling Least important	Social selling	Social selling	Social selling	Social selling Most important
Negotiation	Negotiation Least important	Negotiation	Negotiation	Negotiation	Negotiation Most important
Closing sales	Closing sales Least important	Closing sales	Closing sales	Closing sales	Closing sales Most important
Network building	Network building Least important	Network building	Network building	Network building	Network building Most important
Championing the industry	Championing the industry Least important	Championing the industry	Championing the industry	Championing the industry	Championing the industry Most important
Creating content	Creating content Least important	Creating content	Creating content	Creating content	Creating content Most important
Relationship building	Relationship building Least important	Relationship building	Relationship building	Relationship building	Relationship building Most important
Customer service	Customer service Least important	Customer service	Customer service	Customer service	Customer service Most important

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* 8. Can you tell us a little about the current sales skills gaps in your company?

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* 9. If you employ sales people already, on average, how long do they stay with you?

Less than one year

Less than two years

Less than five years

Less than ten years

None of the above

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* 10. To help achieve your goals are you...

Re-skilling existing staff

Increasing the size of the workforce

Replacing those who are no longer in the business

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* 11. How do you currently look to encourage staff retention?

Training & Development

Reward scheme

Performance reviews

Flexible working

Share scheme

Social events

Listening to staff feedback

Nothing formal in place

Other (please specify)

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* 12. When recruiting staff, which channel have you had most success with?

Direct

Job board

Recruitment agency

Other (please specify)

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* 13. Do you feel confident you are recruiting the right calibre of people for your sales roles?

Yes

Sometimes