Social Media in the Music Industry

About the Study 

žRight from the day Edison invented the phonograph, music and technology have been intimately entwined and huge industries have sprung up around recording, distribution and sales of music. As technology has changed so too has the nature of the music industry but the rise of the internet, file sharing, online distribution platforms and social media have probably led to the biggest changes in the industry.

Social media presents an interesting opportunity. As music fans, most of us turn to Twitter or Facebook to keep updated about our favorite bands, whilst new tracks or videos will 99% of the time get their launch on social channels. It is obvious that companies and bands can use social media to accomplish many things. This project will outline the main objectives that they use new media for and how effective they are.
 
Objectives of the Study
 
To Find Out...
 
  • How music listeners discover new music through social media or other closely associated new media and which methods are most effective.
  • How successfully can music artists advertise their products through social media and what sort of connection do they share with their fans through this.
  • The difference between traditional media advertisement and social media advertisement and which is more successful in relation to music sales.
 
 
 
By answering the questions you are agreeing that the answers given can be analysed and published in an academic paper.

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* 1. Would you agree that positive recommendations from friends are likely to influence the music you listen to?

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* 2. Would you agree that positive feedback from a blog or other social media sites are likely to influence the music you listen to?

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* 3. Would you say you prefer listening to mainstream (chart music) or niche music?

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* 4. How do you discover this kind of music? (Can select more than one answer)

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* 5. Are you a member of a social networking site?

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* 6. On average how much time would you say you spend daily on social networking websites?

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* 7. Do you follow any music/artist pages on social media and if so roughly how many?

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* 8. Have you ever shared/recommended a song or album on social media?

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* 9. Would you agree that social media allows the users to connect and keep up to date with music artists?

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* 10. Would you agree that social media is an important part of the music industry today?

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