Mobile retail has never been more important but simply replicating a desktop site isn’t good enough. The mobile experience must go above and beyond with the whole selling process and be designed to be as seamless and frictionless as possible from payment to ordering.

Are retailers doing enough in this space? In partnership with Ingenico, we're looking at at what retailers are doing – whether they describe themselves as being mobile first and examine three key innovations – gamification, chat bots and a frictionless mobile experience– that are going some way at least to making the modern purchase experience more simple and effective than ever.

We appreciate you providing your feedback on the matter in this short survey: there are only 16 questions which should only take 3-5 minutes to complete in all. Upon completion, as a thank you for your participation, you'll be entered into the draw to win Bose SoundSport wireless headphones!

Please also note: By taking part in this survey you implicitly agree to InternetRetailing's Survey Terms and Conditions
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