Introduction

The Wight Business Improvement District (Wight BID) came into being in 2016 for its first 5-year term. Working on behalf of the 1,300+ eligible Tourism and Hospitality Businesses, the Wight BID's primary purpose is to fund ongoing, professionally coordinated, Destination Marketing activities to attract more visitors – all year round.

Operated by the Visit Isle of Wight (VIOW) Company with a Board of Directors (drawn from local business representatives who work on a voluntary basis) the Wight BID has been driven by the private sector, with the belief that local businesses, working together, will have a more influential voice in shaping the future of our destination.

Over £500,000 per annum is currently collected in Wight BID Levy and this funds the Destination Marketing activity that you have requested. 

BIDs are required to vote every 5 years to renew their mandate. Wight BID will come to the end of its term in 2021 unless the majority of businesses vote YES to continue it for another 5 years. If it comes to an end all current activity, including National and Regional Advertising, the operation of the website and social media Visitor Information Services will stop.

The Isle of Wight Tourism and Hospitality industry is a pivotal part of the economy, providing thousands of livelihoods and we are all dependent on the millions of visitors we attract each year.

To secure another term for the Wight BID we need to stage a renewal ballot in October 2021 and produce a new 5-year Business Plan on which eligible businesses will vote on.  

In the wake of COVID-19 and with our business environments ever more fragile, continuing to work in partnership, supporting one another and promoting the Isle of Wight professionally remains absolutely vital.

You should have received a newsletter outlining the work of the Wight BID. As an eligible business please take the time now to complete this survey so we can get a good idea of your views and future  priorities for both your business and the Island.

If you have any queries or want further information, please contact us at bid@visitwight.org or visit our website visitwightpro.com

All responses will be treated in the strictest of confidence

The closing date is 30 July 2021

Copyright: Mosaic Futures Ltd 2021

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